How Crayola Champions Creativity & Connection

On Brand with Nick Westergaard

In this episode of On Brand, we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. As Crayola kicks off its annual Creativity Week, Victoria joins us to discuss the brand’s mission to inspire imagination and innovation in children and adults alike. From their iconic crayons to bold initiatives like the Campaign for Creativity, Crayola is more than a brand—it’s a champion for self-expression and connection through art. Tune in to hear how Crayola is fostering creativity across generations and empowering us all to think outside the lines.

About Victoria Lozano

Victoria Lozano is the Executive Vice President of Brand Marketing at Crayola LLC, where she oversees brand activation, digital strategy, consumer communications, partnerships, education marketing, and location-based entertainment (LBE), as well as leading Crayola Studios, which creates family-focused content to inspire creativity. Previously, she was Vice President of Marketing at Cadbury North America, managing the $1.2B Gum and Mints Portfolio, and held marketing roles at Miller Brewing Company, Warner-Lambert, and Pfizer. Victoria holds an MBA in Marketing and Finance and a BS in Marketing and Classical Studies (summa cum laude) from New York University. She also serves on the board of The Children’s Home of Easton in Pennsylvania.

From the Show

What brand has made Victoria smile recently? Victoria shared the recent holiday ad from Coca-Cola centered on the story of “The New Guy.”

Connect with Victoria on LinkedIn and learn more about Crayola Creativity Week and their Campaign for Creativity.

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