IMEX Wonder Walks and Tough Talks (ft. Tahira Endean | Head of Program | IMEX)

No More Bad Events

Title:

IMEX Wonder Walks and Tough Talks (ft. Tahira Endean | Head of Program | IMEX)

Bio:

Currently head of programming for IMEX, Tahira is an event designer and curator of education for the MICE industry. She is passionate about global travel, intentional event design, and the integration of technology into our lives and events to enhance the human experience. Deeply committed to the industry, Tahira has been recognized for a range of contributions, including 2022 Influencers with Northstar Meetings and many more.

Opening Quote:

"Intentional event design is all about being people-centric and purpose-driven, knowing exactly who your audience is, and designing around their needs. So you need to know why you're doing something, and you need to know who you're doing it for. And then you need to bring those things together and then design in a way that is going to help you achieve whatever your objectives are, that success doesn't happen by accident.”

Summary:

In this episode of No More Bad Events, Scott chats with Tahira Endean about the evolving events industry and the significance of attending IMEX, a major industry gathering. While IMEX is discussed in detail, Tahira also addresses why events fail. And in light of the No More Bad Events mission, this is particularly interesting. She shares stories of what failed events have looked like and how event collectives are studying the reasons why and then, based on their learnings, are developing methodologies to mitigate epic fails … methodologies like empathy mapping and prototyping design.

To further ensure nothing but the best events— events that inspire, motivate, and educate like IMEX— Scott and Tahira discuss the complexities of organizing inclusive and sustainable events, the need for upskilling and reskilling post-Covid, the integration of AI as well as incorporating innovative trends and activations based on attendee feedback … things like Intentional Design, Event Profs Unplugged, Wonder Walks and Tough Talks... The latter two activations uncovered the use of nature in trade show booths via a walking tour format, as well as access to private chat rooms for talks about issues like social anxiety and men and mental health.

Finally, Tahira whets our appetites for what’s coming up at IMEX America in October. And there’s a lot to consider. So grab your headsets and get ready for a preview of IMEX, the Mothership of event trade shows, and much, much more.

CONNECT WITH THEM:

Connect with Tahira Endean: Tahira's LinkedIn Profile

Hire Scott Bloom: Scott's eSpeakers Bio

Follow eSpeakers: eSpeakers Marketplace

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?

Learn more about Scott: scottbloomconnects.com

PRODUCED BY eSpeakers:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote, and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements.

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | [e-mail]