The State of China’s Gaming Market

Naavik Gaming Podcast

China is the second largest video game market in the world, and even though its industry has faced domestic challenges, China’s global impact on gaming continues to rise. However, if you’re an outsider, figuring out what’s happening in China can sometimes be opaque. That’s why host Aaron Bush is joined today by Josh Ye, a long-time reporter for all things gaming and tech in China.

We dig into how China’s gaming market became massive over the past couple decades and how its current ecosystem compares and contrasts to the West’s. We also discuss the domestic regulatory challenges all gaming companies face in China and how Chinese companies are changing how they pursue international expansion. We hit on several specific companies – including Tencent, NetEase, Bytedance, and Hoyoverse – before wrapping up with some lessons learned and predictions for the future.

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

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Who’s On:

Guest - Josh Ye: https://www.linkedin.com/in/joshyehk/

Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/

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Sound design by Gavin Mc Cabe.