Artwork

المحتوى المقدم من My Daily Business and Fiona Killackey. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة My Daily Business and Fiona Killackey أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

Inspiring the world to reduce and reuse with Abigail Forsyth of KeepCup

53:11
 
مشاركة
 

Manage episode 434309698 series 2881725
المحتوى المقدم من My Daily Business and Fiona Killackey. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة My Daily Business and Fiona Killackey أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!

You'll Learn How To:

  • Challenges in creating and marketing a new product in the pre-social media era.
  • The role of sustainability and education in KeepCup’s growth.
  • The impact of major events like the "War on Waste"
  • The importance of trade shows
  • Advice on dealing with setbacks and scaling a business.
  • The significance of aligning internal values with external messaging.
  • The evolution of consumer behaviour and the rise of customisation.
  • The initial challenges and successes of pitching KeepCup
  • Transitioning from a product business to sustainability advocacy.
  • The importance of maintaining authenticity and sincerity in branding.
  • The importance of value alignment in business decisions and brand loyalty.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

  continue reading

493 حلقات

Artwork
iconمشاركة
 
Manage episode 434309698 series 2881725
المحتوى المقدم من My Daily Business and Fiona Killackey. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة My Daily Business and Fiona Killackey أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!

You'll Learn How To:

  • Challenges in creating and marketing a new product in the pre-social media era.
  • The role of sustainability and education in KeepCup’s growth.
  • The impact of major events like the "War on Waste"
  • The importance of trade shows
  • Advice on dealing with setbacks and scaling a business.
  • The significance of aligning internal values with external messaging.
  • The evolution of consumer behaviour and the rise of customisation.
  • The initial challenges and successes of pitching KeepCup
  • Transitioning from a product business to sustainability advocacy.
  • The importance of maintaining authenticity and sincerity in branding.
  • The importance of value alignment in business decisions and brand loyalty.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

  continue reading

493 حلقات

كل الحلقات

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

دليل مرجعي سريع

استمع إلى هذا العرض أثناء الاستكشاف
تشغيل