Become A Linchpin. MODELS OF MASTERS W/ Michael Becker podcast

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المحتوى المقدم من Michael Becker. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Michael Becker أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

American Criminal

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The Menendez Brothers | Five-Year Plan | 1 43:56

منذ 1 year43:56

التشغيل لاحقا

قوائم

إعجاب

احب

43:56

On August 20th, 1989, Lyle and Erik Menendez shot and killed their own parents. Until then, this Beverly Hills family had been a portrait of the American Dream. How did it go so wrong? To listen to all four episodes of 'The Menendez Brothers' right now and ad-free, go to IntoHistory.com . Subscribers enjoy uninterrupted listening, early releases, bonus content and more, only available at IntoHistory.com . If you or someone you know is in crisis, there is free help available at mhanational.org Learn more about your ad choices. Visit megaphone.fm/adchoices…

MODELS OF MASTERS w/ Michael Becker »
Become a linchpin.

منذ عام واحد 28:07

MP3•منزل الحلقة

Become an indispensable linchpin. In this episode, I explain how to identify and embrace your unique value, showcase your process, and build a personal brand that stands out.

Learn the secrets to decoupling your inputs from outputs and becoming impossible to ignore in your field.

This episode is filled with actionable insights and real-world examples to help you master the art of being a linchpin.

Key Takeaways:

Identify and embrace your unique value
Showcase your process and insights
Communicate what makes your approach distinct
Build a personal brand reflecting quality and artistry
Decouple inputs from outputs to become irreplaceable

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 Get CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 Enroll in my eLearning academy: https://t.ly/u0Dk5

===============

🌐 Subscribe to the blog: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

126 حلقات

#Self-Improvement #Entrepreneur #Business #Marketing #Entrepreneurship #Podcasting Education #Michael Becker #Influence

MODELS OF MASTERS w/ Michael Becker

Become a linchpin.

MODELS OF MASTERS w/ Michael Becker

published منذ عام واحد

MP3•منزل الحلقة

Become an indispensable linchpin. In this episode, I explain how to identify and embrace your unique value, showcase your process, and build a personal brand that stands out.

Learn the secrets to decoupling your inputs from outputs and becoming impossible to ignore in your field.

This episode is filled with actionable insights and real-world examples to help you master the art of being a linchpin.

Key Takeaways:

Identify and embrace your unique value
Showcase your process and insights
Communicate what makes your approach distinct
Build a personal brand reflecting quality and artistry
Decouple inputs from outputs to become irreplaceable

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 Get CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 Enroll in my eLearning academy: https://t.ly/u0Dk5

===============

🌐 Subscribe to the blog: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

126 حلقات

#Self-Improvement #Entrepreneur #Business #Marketing #Entrepreneurship #Podcasting Education #Michael Becker #Influence

كل الحلقات

MODELS OF MASTERS w/ Michael Becker

1
Become a linchpin. 28:07

منذ 31 weeks28:07

28:07

Become an indispensable linchpin. In this episode, I explain how to identify and embrace your unique value, showcase your process, and build a personal brand that stands out. Learn the secrets to decoupling your inputs from outputs and becoming impossible to ignore in your field. This episode is filled with actionable insights and real-world examples to help you master the art of being a linchpin. Key Takeaways: Identify and embrace your unique value Showcase your process and insights Communicate what makes your approach distinct Build a personal brand reflecting quality and artistry Decouple inputs from outputs to become irreplaceable ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 Get CONTENT CAPITALIST : https://t.ly/9_9JG =============== 🎓 Enroll in my eLearning academy: https://t.ly/u0Dk5 =============== 🌐 Subscribe to the blog: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #120: Monetization, Failing Fast & Lead Management in 2024 17:15

منذ 39 weeks17:15

17:15

This exclusive episode, taken from my eLearning program (link below), covers several key learnings on various business topics, including monetization timing, failing fast, lead handling, outbound prospecting, exponential thinking, and capitalizing on mega-trends before they become mainstream. Key Takeaways: Monetization Timing : Understanding when to monetize your product or service to maximize revenue and market impact. Failing Fast : Embracing a mindset of quick iteration and learning from failures to accelerate growth and innovation. Lead Handling : Best practices for managing and nurturing leads to convert prospects into loyal customers. Outbound Prospecting : Effective strategies for reaching out to potential customers and generating new business opportunities. Exponential Thinking : Adopting a mindset that leverages technology and innovation to achieve exponential growth. Mega-Trends : Identifying and positioning yourself behind major trends before they become widely recognized, allowing you to capitalize on emerging opportunities. Tune in to gain valuable insights and actionable strategies to enhance your business acumen and drive success. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 Get CONTENT CAPITALIST : https://t.ly/9_9JG =============== 🎓 Enroll in my eLearning academy: https://t.ly/u0Dk5 =============== 🌐 Subscribe to the blog: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #119: 10 Things to Consider When Acquiring & Exiting a Business 10:01

منذ 40 weeks10:01

10:01

This exclusive episode, taken from my eLearning program (link below), dissects 7 critical factors to consider when buying a business and 3 essential steps to take when selling yours. Key Takeaways: Buying a Business : Financial Health : Evaluate the financial statements and profitability. Market Position : Understand the business’s position within its industry. Customer Base : Analyze the customer demographics and loyalty. Growth Potential : Assess opportunities for expansion and scalability. Operational Efficiency : Review the efficiency of current operations. Legal Considerations : Check for any legal issues or liabilities. Cultural Fit : Ensure alignment with your values and business philosophy. Selling Your Business : Optimize Financials : Ensure your financial records are in order and demonstrate profitability. Value Proposition : Clearly articulate the unique value your business offers. Preparation for Transition : Prepare for a smooth transition by documenting processes and training key personnel. Includes detailed insights and actionable advice on making informed decisions when buying or selling a business. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #118: Sentiment Management, NPS & Stopping Defective Customers 8:57

منذ 43 weeks8:57

8:57

In this episode, I delve into several key topics related to public perception, reputation management, and churn reduction. Here’s what you’ll learn: Key Takeaways: Combating Negative Reviews : Strategies to address and mitigate negative reviews in the public domain by exceeding customer expectations and going above and beyond what other companies are doing. Cancellation Reversals : Effective techniques to stop defecting customers from leaving by implementing targeted cancellation reversal strategies. Tune in to discover actionable insights on managing your public reputation and reducing customer churn to foster long-term business success. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention 14:44

منذ 43 weeks14:44

14:44

I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model. There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring products that customers can buy after a one-time initiation. And there are three primary methods to grow CLTV once you do that. You can raise prices incrementally (the quickest but most risky), launch new products (enabling alternative purchase options), and speed up your retention point (the moment customers associate your business with an impulse/need/desire and continually come to you without even thinking). ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #116: From Rock Bottom to $50K Months: Secrets to Abundance [w/ Anton Wisbiski] 1:07:41

منذ 46 weeks1:07:41

1:07:41

In this exclusive workshop from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares the stories, principles, and mental frameworks he learned on his journey from rock bottom to consistent $50k months. Key Takeaways: Two Factors for Creating Abundance : Level of Consciousness : Learn how to creatively and strategically manipulate the right levers to enhance your consciousness. Market Value : Discover how to uncover and solve real problems for real people to increase your value in the marketplace. Quantum Mechanics in Business : Anton explains how income, revenue, and abundance are tied to energy manipulation, conscious intention, and embodying the persona of the successful individual you aspire to be. Hybrid Presentation-Meditation-Workshop : This unique format will shift your mindset simply by listening, helping you align your energy and intentions with your business goals. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta 4:22

منذ 46 weeks4:22

4:22

This episode is an exclusive sneak peek from my new eLearning academy, launched alongside my book, CONTENT CAPITALIST . Key Takeaways : Disruptor Mindset : Aim to bring more value in a more economical, scalable way than others. Go Meta : By encompassing and invalidating all prior iterations of a product, you can create a version that is 10x better. Networked Economy : Marketplaces and platforms enable massive scalability and interconnectivity. High Barrier-to-Entry Industries : It’s often easier to succeed in future-oriented industries with high entry barriers than in saturated markets. Democratize Value : Bring better solutions to market at more affordable costs to consumers. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #114: My 8 Marketing & Business Growth Principles 8:11

منذ 46 weeks8:11

8:11

In this episode, I break down eight essential marketing and growth principles for business success: Delay Gratification : Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs. Give More Than You Get : Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV). Attention & Trust Compound Faster Than Revenue : Optimize for gaining attention and building trust, as these are invaluable in the digital economy. Love Your Customers : Genuine affection for your customers leads to business continuity. Aim to turn every customer into a raving brand advocate. Choose to Excel, Not to Compete : Focus on excellence in your offerings, making competition irrelevant. Irresistible Offers : Craft messaging and provide so much value that prospects find it impossible to say “no.” Embrace Micro-Content and Multimedia : Utilize platforms like podcasts, YouTube, and Shorts to capture attention in today's digital landscape. Identify and Fix Constraints : To scale, identify your weakest link—whether it's sales volume, CLTV, or retention—fix it, and then optimize the others. Tune in to learn how to implement these principles to drive long-term growth and success. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #113: Pricing Strategy is the Key to Maximizing Sales 9:43

منذ 47 weeks9:43

9:43

In this episode, I explain why it's best to compete on value and brand rather than on price. Discover why premium pricing is often the most effective strategy, especially when targeting affluent buyers. I also compare models for high-ticket investments and monthly membership programs, providing insights on how to craft a pricing strategy that ensures long-term success and profitability. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge] 6:41

منذ 47 weeks6:41

6:41

I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum 20:21

منذ 47 weeks20:21

20:21

The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as possible while patiently escorting a portion forward at each threshold much like a dam operator might, to use an analogy. Brands running a Continuum put media at the core of their entire commercial structure, using it as a tool to guide, enrich, and progressively up-skill their community across every touch point. They recognize their audience moves unpredictably among the blurred stages in their curated ecosystem, and happily promote that flow. The stages in the new continuum include: Discovery , Nurturing , Investment , Enrollment , Ascension , and Advocacy . I share more in my book, linked below. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom 13:29

منذ 47 weeks13:29

13:29

It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people). In a creator-centric model, the system constraint is the capacity (and limited knowledge base) of the team responsible for creating content. But let’s be honest: most content managers are trained to write for SEO and top-funnel traffic, not for the customer. With a company-centric newsroom, there is no constraint. Content is guaranteed to be more diverse, more relevant and more value-additive for an audience who’s looking for real, tangible, unbiased stuff that they know they won’t glean from a surface-level blog written by a junior marketing person. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #109: Our Simulation, Spiritual Ascension & Tech Innovation [PT II] 13:17

منذ 47 weeks13:17

13:17

In this episode, I offer thoughts on connected technologies like brain computer interfaces. Note, I am no longer a part of the project mentioned here. We parted ways due to misalignment on vision and values, but the overall message shared still holds true. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #108: Our Simulation, Spiritual Ascension & Tech Innovation [PT I] 20:30

منذ 47 weeks20:30

20:30

In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely) scenario. The truth is that ascension—a divine and spiritual process whereby consciousness progresses toward reintegration with the Oneness, with Source—must happen with technology as a sort of accelerant. We are in the process of catalyzing a quantum shift in Humanity's evolution and technology is a tool with which we will supercharge our ascension as a human race. I share thoughts on what this all means and why it matters. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate) 20:01

منذ 48 weeks20:01

20:01

I was selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance rate for their MENAP arm is even less than that (0.2%). I lived in Dubai for a two-month residency for the startup prior to splitting up with my team. In this episode, I share five learnings from the journey. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice] 17:15

منذ 49 weeks17:15

17:15

Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #105: How to Monetize Your Audience & Build a Sellable Content Business [w/ Joe Pulizzi] 13:48

منذ 1 year13:48

13:48

Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content Marketing Institute and explains how he built the business to first serve his core audience, but also with the intention of selling for "Forever Money." This episode is ideal for content marketing professionals and content entrepreneurs who want to learn how to build a business from the ground up to one day sell for millions... but who are committed to investing in audience and serving that audience with value over the long haul. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media 17:26

منذ 1 year17:26

17:26

Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company). In the future, companies will hire influencers to be part-time evangelists, and will free up salaried employees to go generate influence on their personal name serving as a liaison to the brand. Evangelists and employees will do this indirectly, without pushing product but instead by providing value. The best ones will be compensated for who they are, who they know, and the attention they control . . . not so much for what they do. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #103: How to Sell High-Ticket Offers (PT II) 59:11

منذ 1 year59:11

59:11

In this special one-hour episode, I'm sharing an exclusive training from an eLearning program I ran in 2022. In it, I break down the entire high-ticket sales call structure top to bottom. As a note, this type of call assumes the lead came in "cold" and there had not been detailed rapport established for weeks prior. A small portion of this content is outdated in 2024 so please take it with a grain of salt. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #102: How to Sell High-Ticket Offers (PT I) 12:26

منذ 1 year12:26

12:26

How should you be thinking about structuring your sales approach when deploying high-ticket products into the saturated social media market? In this episode, I'm sharing an exclusive training from my 2022 eLearning program. In part II, publishing right after this episode, I'll give you the sales script. First, we have to set the tone. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024 7:51

منذ 1 year7:51

7:51

For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business? In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content! I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a commitment to it, you can literally add multiple new streams of cashflow, changing your business altogether. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #100: 5 Ways to Become More Respected 5:36

منذ 1 year5:36

5:36

In this episode, I share five actionable paths toward gaining status and respect that you can incorporate into your disposition and decision-making right now. These strategies will help you enhance your presence and influence in both personal and professional settings. Key Takeaways: Articulate Thoughts for Maximum Potency and Impact Become More Unreachable Take a Stance and Make a Claim Confidently Seek and Create Leverage; Always Optimize for Choices Be Willing to "Die" (to People and Old Versions of Self) Implementing these five strategies can significantly enhance your status and respect, positioning you as a more influential and respected individual. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #99: 4-Step Framework to Alter Human Behavior (Psychology of Action) 12:20

منذ 1 year12:20

12:20

In this episode, I share the 4-part framework that all humans undergo before we make a decision to act. The purpose of marketing is to facilitate the flow of an audience from indifference to enrollment to devotion... which leads to a stark recognition of a dire need which can't be ignored, thus requiring immediate action. Your job is to break through the periphery, go beyond a preference, become a priority, and position your product as the only solution to an imminent, pressing need. You do this by telling your story, educating your audience about the issue or opportunity at hand, working with them one-on-one to help unlock a vision for change, and then, once that need is established, you hand over the keys to make it all possible. Watch full video on YouTube: https://youtu.be/5aGCERcrCFs ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response 6:57

منذ 1 year6:57

6:57

In this episode, I'm sharing an exclusive snippet from my upcoming master course. I share five different kinds of cold emails that you can use to cut through the clutter and trigger a response in 2024. These include: The Jewel is offering to shoot over a "pre-made" customized gift The Obviously Non-Automated Touch includes elements like a voice note, selfie, or proactive proposal The Re: Thread is where you create a thread with a colleague who asks you to contact a certain prospect The Invitation to Contribute means asking the lead to share a quote for an in-progress piece of content The Case Study is just sharing overwhelming evidence of how you add value for other clients ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #97: How to Turn Competitors into Collaborators (Who Spread Your Message for You) 5:05

منذ 1 year5:05

5:05

In this episode, I dive into how millennial entrepreneurs are revolutionizing the business landscape by turning competitors into collaborators. By leveraging a series, such as a podcast, you can transform would-be competitors into co-creators who help spread your brand. Key Takeaways: Collaborative Mindset : How the new generation of entrepreneurs is embracing collaboration over competition to foster innovation and growth. Using a Podcast Series : Strategies to create a podcast series that brings competitors together as co-creators, leading to mutual benefits and increased brand visibility. Brand Amplification : Techniques for leveraging these collaborations to organically expand your reach and build a loyal audience. Tune in to learn how to harness the power of collaboration in the competitive world of entrepreneurship and make your brand stand out. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #96: How to Trigger DM Responses in 2024 6:57

منذ 1 year6:57

6:57

In this episode, I'm sharing an exclusive snippet from my new mastercourse. I break down a mock 3-step outreach cadence that you can insert into your prospecting work right away. With DMs and inMails today, you've got to get to the value for the recipient up-front (first line) - no fluff, no BS, no wasted space. Abbreviations, brevity and even slang are your friend. As I share in the episode, one trending strategy being used lately is short messages designed to sort of "erk" the prospect in order to trigger a response and open dialogue (e.g., "Michael? Are you there??"). There are a few others we walk through. The thing with DM techniques is that they're changing on a quarterly basis; new attention arbitrage hacks are being surfaced monthly as the market becomes desensitized to hooks that were working just a few months ago. So you've got to stay ahead of the curve when it comes to prospecting and selling-via-chat. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #95: The Future of Marketing is Content Communities 8:12

منذ 1 year8:12

8:12

In this episode, I explain why members-only content communities are the future of marketing... and how you can take advantage of this shift. The “new" era of marketing isn’t aimed at convincing anyone of anything, but rather creating content communities—and companies—that speak for themselves and sell on your behalf. With content communities, in the subtle energy balance, the company or creator takes the power position. Gated VIP groups are so powerful because they’re owned, reliable, economical mass nurturing ecosystems. Groups are an emerging and effective strategy to drive demand from people who will inevitably turn into more trusting prospects (compared to cold outreach) in due time. While you might be able to attain far more impressions, open up more conversations, and even set up discovery calls using setters or ads on social, the thing you’re solving for with a group is not necessarily how many meetings get set but rather the level of trust and degree of willingness that people who apply will bring to the table simply by virtue of being nurtured more intently. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #94: Think Differently, Define Your Story & Tap into Success Consciousness 27:58

منذ 1 year27:58

27:58

Motivational mashup to dominate your week, own your month, and supercharge your year. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #93: The Ultimate Decision-Making Framework (for Leverage, Returns & Happiness) 14:59

منذ 1 year14:59

14:59

The most powerful mental model you can polish for maximum returns in life is a powerful decision-making framework. I share how I arrived at my methodology and try to present it in a way that you can take it and incorporate it into your life as well. As you'll hear, the framework is built around five spectrums or pillars: Risk vs. reward Short term vs. long term Micro vs. macro Pain vs. pleasure Local vs nonlocal For me, this structure has allowed me to maximize life leverage, returns, and happiness based on my current reality. I hope you find value in the episode! ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

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Ep. #91: How a 7-Fig Agency Owner Scaled His Business Using 15+ Full-Time Filipino Employees [w/ Trent Stonehouse] 38:06

منذ 2 years38:06

38:06

I'm joined by Trent Stonehouse, founder of VersedLook and Remote CEOs Academy. Trent's focus is empowering entrepreneurs to leverage delegation and systems for growth. Born deaf, Trent faced significant challenges from an early age. However, he didn't let that setback define him. Instead, it fueled his determination to succeed. At the age of five, he regained my hearing, but the early years of his life had already taught him the value of resilience, grit, and perseverance. At 18, Trent began his entrepreneurial journey, carrying with him the resilience he developed in his early years. This journey culminated in the establishment of VersedLook, a 7-figure digital marketing agency. With a dedicated team of 20+ remote offshore employees, VersedLook achieved remarkable success, generating over $50M for clients in 2022 alone. In our session, Trent and I discuss the shifting outsourced economy, and what it means for businesses into the future. 📋 HIGHLIGHTS ➤ 2:18 - Service or product first? ➤ 5:28 - Volume & leverage ➤ 6:54 - Using overseas employees ➤ 11:29 - Organizing the day for success ➤ 14:03 - Working w/ freelancers & contractors ➤ 19:12 - Where to find overseas employees ➤ 22:06 - Hiring tips ➤ 26:06 - Filipino employees & cultural differences ➤ 30:37 - Universal income & offshore trends ➤ 31:39 - Don't give up equity or partner up too quick ➤ 33:46 - Training a team ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

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