The shifting state of the Chinese Consumer

Mintel Little Conversation

With China’s COVID-zero policy coming to an end, the world-wide cost of living crisis continuing, and a declining population rate, all eyes are on the Chinese consumer. The country is experiencing better-than-expected economic growth. So what are the priorities of Chinese consumers? How have their behaviors changed? What trends will we see in the region when it comes to travel, the cost of living, and an aging but digitally savvy population? And, what can the rest of the world learn from this dynamic and fast-changing market? Join host Elysha Young and experts Victoria Li and Shannon Liu for Episode 113, where they discuss consumer sentiments in China.

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Host:

Elysha Young, Associate Director, Trends, APAC

Guests:

Victoria Li - Senior Trends Analyst, China

Shannon Liu - Senior Research Analyst, Travel and Leisure, China