Social Media Strategy: An Integrated Approach

Michael Boezi: Consider the Source

Get your social media strategy in order! Here’s a rapid-fire, integrated strategy that can apply to any small business – a capstone to my series on content strategy for social media.

I cover each of these platforms, categorized:

• Social Media Must-Haves: Twitter, Facebook Business Page, and LinkedIn. Ignore Google Plus – it folded in April 2019.
• Images and Video: YouTube, Instagram, Pinterest, Snapchat, and Slideshare
• Social Blogging: Medium and LinkedIn Pulse
• Social Ad Strategy: Twitter Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Pinterest Ads
• Curated Community: Facebook Groups, Google Hangouts, Houseparty, and Bebo
• Live Video: Periscope (part of Twitter now), Facebook Live, and Facebook 360
• Other Platforms to Consider: Ello, Anchor, Musical.ly (now called Tik Tok), Quora

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