How to Use Program Trials to Help You Create Amazing Yoga Programs with Helen Johnson

Mastering the Business of Yoga

This week on the podcast I am joined by Helen Johnson. Helen is a Yoga teacher, studio owner and Registered Nurse. She creates specialized programs to support people through pregnancy, birth and the early years of being a parent, drawing on her experience as a health professional and a mom. Helen is passionate about designing and delivering meaningful programs that are based on experiential and scientific evidence. In this episode of the podcast, we are talking all about program trials and how to use them to create amazing yoga programs. Helen shares what a program trial is, how to use it to create successful and full yoga programs, the benefits of doing programs vs. drop-in classes, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

• Helen’s yoga story and inspiration for teaching yoga
• Helen’s history with teaching yoga, including prenatal and postnatal
• Studio life and what Helen has learned from that experience so far
• Addressing the scarcity mindset in the yoga industry
• The evolution of Helen’s yoga business model
• Quality over quantity experience with clients
• Program design - Ideas, scheduling, executing, marketing, etc.
• Advertising a yoga program trial to your clients

Guest links:

Nurture Yoga and Meditation: https://nurtureyogameditation.com/