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What will the marketing analytics tech-stack look like in 5 years?
Manage episode 518159250 series 2987639
Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes through real-time analysis across all business systems. The conversation covers practical frameworks for moving from raw data collection to immediate business intelligence that drives customer behavior understanding.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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What will the marketing analytics tech-stack look like in 5 years?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 518159250 series 2987639
Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes through real-time analysis across all business systems. The conversation covers practical frameworks for moving from raw data collection to immediate business intelligence that drives customer behavior understanding.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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