Adapting to Google Changes for Chiropractic Success
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Manage episode 434603423 series 3438183
المحتوى المقدم من Enrico Dolcecore. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Enrico Dolcecore أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Ever wondered why your Google Ads campaigns aren't bringing in as many patients as before? Join us in this episode where we uncover cutting-edge Google Ads optimization strategies specifically designed for chiropractors. We'll guide you through utilizing Google's optimization scores and recommendations effectively, while remaining vigilant against pitfalls like bot traffic inflating your ad clicks. Discover how to set up and manage your search campaigns with precision, leveraging tools like SEM Rush and Google Search Console to select and refine keywords. Learn about the common conversion goals tailored for chiropractic practices and the significant rise of mobile searches through Google Maps, impacting ad interactions.
In the face of recent declines in new patient inquiries and contact form submissions, we discuss actionable strategies to navigate these changes. What’s causing this trend? We explore possible reasons, including backend shifts at Google and the impact of the end of Google Business listings. Listen as we suggest experimenting with Performance Max campaigns alongside your regular ads to adapt to this evolving landscape. We also emphasize the crucial role of choosing a marketing agency with expertise in your field and the necessity of maintaining robust online security through regular password updates. Stay ahead of the curve with our expert advice tailored to help you continue serving your community effectively, even amid digital uncertainties.
In the face of recent declines in new patient inquiries and contact form submissions, we discuss actionable strategies to navigate these changes. What’s causing this trend? We explore possible reasons, including backend shifts at Google and the impact of the end of Google Business listings. Listen as we suggest experimenting with Performance Max campaigns alongside your regular ads to adapt to this evolving landscape. We also emphasize the crucial role of choosing a marketing agency with expertise in your field and the necessity of maintaining robust online security through regular password updates. Stay ahead of the curve with our expert advice tailored to help you continue serving your community effectively, even amid digital uncertainties.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
فصول
1. Adapting to Google Changes for Chiropractic Success (00:00:00)
2. Google Ads Optimization Strategies for Chiropractors (00:00:21)
3. Navigating Google Ads Changes (00:09:44)
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