Nick Hand And Darren Discuss Value Based Pricing For Agency Fees

Managing Marketing

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the considerations for agencies, advertisers and procurement in dealing with value based pricing models.

Value based pricing or Output based pricing has been around for quite a while, but until recently has struggled to gain any meaningful traction until now. Driven by the rise of generative AI and the downward impact this has on resource based fee models, more agencies are embracing value based pricing models.

The problem is that many agencies struggle with the approach with often confusing or conflicting advice on approaches. Likewise, many advertisers and their procurement teams are unsure how this approach will work.

Nick provides a financial perspective on making value based pricing work for both agencies and their clients.

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Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.