Arnaud Poulain - Founder & Artistic Director of Les Eaux Primordiales

Man In The Mirror

Thanks for joining me for the ‘Man in the Mirror’ podcast. My guest this week Arnaud Poulain, the Founder and Artistic Director of French fragrance brand Les Eaux Primordiales. I recently spent the morning with Arnaud, firstly listening to him being interviewed by my journalist friend Suzy Nightingale at Harrods and then the two of us got to spend some time recording this week’s episode at a nearby hotel.

Arnaud was in London to talk about the new Harrods exclusive fragrance ‘Ambre Supermassive’, which he has created alongside his longtime perfumer, teacher and friend Amelie Bourgeois. Arnaud is unusual in that he is a trained perfumer, as well as the brand founder. He came to perfumery in his early twenties after studying engineering and embraced the new career with a real energy and fervour. He’s achieved a huge amount in that short time, working first for Byredo and then eventually setting up his own brand in 2015.

Les Eaux Primordiales is the sum of all his education and experience. There’s elements of his engineering background, his love of architecture, his need to make things with his hands and of course his desire ’to dream’. All of this is located in the brand’s own ‘domaine’, and chateau in Northern France. It’s an atelier where everything to do with Les Eaux Primordiales happens - the creation, bottling, the carpentry, the point of sale and metalwork.

In the episode Arnaud mentioned the following products:

Clarins - Cleanser face wash

https://www.clarins.co.uk/clarinsmen-active-face-wash/80085184.html

Clarins - Double serum

https://www.clarins.co.uk/double-serum/80025862.html

Les Eaux Primordiales - Washing Chantilly (Body Wash)

https://www.leseauxprimordiales.com/collections/soin-primordial/products/chantilly-lavante-250ml

Les Eaux Primordiales - Hand Wash

https://www.leseauxprimordiales.com/collections/soin-primordial/products/gel-mains-exfoliant-400ml

American Crew Wax- https://www.johnlewis.com/american-crew-fiber-85g/p110198890

American Crew Fiber Cream

https://www.johnlewis.com/american-crew-fiber-cream-100ml/p3316794

Chanel No. 5 - EDP

https://www.chanel.com/gb/fragrance/p/125430/n5-eau-de-parfum-spray/

You can find the whole Les Eaux Primordiales product range online at:

https://www.leseauxprimordiales.com/

On Instagram at:

https://www.instagram.com/leseauxprimordiales/

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