))
Why Our Senses are the Future of Marketing
Manage episode 430292756 series 3421822
المحتوى المقدم من WGSN. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة WGSN أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The right music makes the food taste better in a restaurant. And the color of the glass influences how good you think the wine tastes. Our senses, smell, and touch, for example, are key in the evolution of marketing products.
In this episode, WGSN CEO Carla Buzasi hears about the future of marketing with Scott King, director of multisensory branding and marketing specialist at Full Fathom.
Scott talks about experiences working with companies such as Samsung, Bentley, and Coca-Cola, gives real examples of multisensory marketing, and discusses how he navigates the fear of public speaking.
Lives of Tomorrow is a fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow.
51 حلقات
مشاركة
