أفضل بودكاسات WGSN (2024)

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123. Decoding Slanguage for Cultural Capital 29:01

1d ago29:01

29:01

Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically. WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young peop…

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122. Meet WGSN Create Tomorrow’s New Host Cassandra Napoli 13:04

6d ago13:04

13:04

The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast. Having hosted and starred on previous WGSN podcasts, we mark her appointment with …

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121. Planet-positive Leather Tanning 19:22

15d ago19:22

19:22

Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and ends with nature. This episode of Create Tomorrow explores Ecotan Leather, a natural leather tanning technology which replaces traditional chemical-based tanning, like chrome, with plant-based altern…

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120. Body Hair, Men’s Health & Glimmers in Personal Care 18:48

29d ago18:48

18:48

How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years. Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create …

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119. Early Discounts – The Gift that Keeps on Giving 19:45

1M ago19:45

19:45

The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday sea…

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118. Home is where Mindful Purchases are 32:30

2M ago32:30

32:30

How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect to continue to use for years to come.In this episode of Lives of Tomorrow, we’re discussing slow retail – where consumers are making more considered purchases, especially when it comes to big purchases and items…

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117. Making Sense of the Catwalk with WGSN 22:44

2M ago22:44

22:44

Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN. Joining host Francesca Muston, VP of WGSN Fashion, is Kim Cupido, WGSN’s Senior Editor for Catwalks. Kim shares key trends our catwalks team captured and how brands are implementing them. We delve into the detail…

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116. Soft Yellows, 3D Printing Lego Parts, and Funflation Spending – Get Ready for Maison & Objet 30:41

3M ago30:41

30:41

Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair showcases the best in lifestyle, interior design and home decor in Paris. In this podcast, we explore everything from key product design trends to the latest retail trends, sharing the insights you need and the…

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115. Fashion Buying – from Rachel from Friends to TikTok Trends 25:24

3M ago25:24

25:24

What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fash…

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114. Soft Adventure, Digital Brights and Rugged Luxury – WGSN’s Sports & Outdoor Trends 21:16

4M ago21:16

21:16

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors. Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Fo…

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113. Paris Olympics 2024 Uniform Collections 22:34

4M ago22:34

22:34

The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you’ll learn all about it. We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustaina…

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112. The Future of the Dinner Party 18:23

5M ago18:23

18:23

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what’s being served, and what gifts are being brought along if you’re invi…

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111. Surfing the Green Wave 23:20

5M ago23:20

23:20

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. Surfer, filmmaker and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary The Big Sea. In this episode, we dive into a new documentary exploring the connection bet…

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110. Festival Fashion with WGSN 28:16

6M ago28:16

28:16

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the emerging styles, subcultures, consumer drivers and aesthetics in youth fashion that we’ve been tracking at festivals across the globe. WGSN Youth Fashion Strategists Mia Jac…

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109. How Tech Can Build an Inclusive Future For Everyone 23:13

6M ago23:13

23:13

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities. Joining…

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108. Hand Luggage Only: WGSN Unpacks Future Travel-wear Trends 25:06

7M ago25:06

25:06

Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products. Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and …

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107. Mall Rats, Magic Mirrors and the Great Retail Revival 23:50

7M ago23:50

23:50

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. IRL retail is very much back with a bang. Discussing the green shoots of physical retail 2024 is Joe McDonnell, Director of Insight, together with our Insight retail experts Laura Saunter, Senior Strategist, …

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106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses 24:35

8M ago24:35

24:35

Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive in…

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105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare 29:00

8M ago29:00

29:00

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Spe…

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104. WGSN Live From SXSW 25:05

9M ago25:05

25:05

Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, we report from this year’s SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it’s always buzz…

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103. Illuminating Nocturnal Living with Dutch Artist Daan Roosegaarde 25:28

9M ago25:28

25:28

How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde. Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fire…

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102. Collectible Figurines and Parasols with Passementerie - The Latest Decor Trends from Maison & Objet 25:07

9M ago25:07

25:07

We’re constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannual interiors trade fair in Paris. One of the most important global events for the interior design industry. Director of WGSN Interiors Gemma Riberti shares her fair highlights, from the colours she’s tracke…

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101. Why Apricot Crush is WGSN’s Colour of 2024 21:38

10M ago21:38

21:38

Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue. Exploring the inclusive, nourishing power of Apricot Crush with WGSN’s editorial director Bethan Ryder is Petra Lundg…

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100. Olympic Breakdancing, Election Fever and Collective Effervescence – WGSN’s 2024 preview 20:43

10M ago20:43

20:43

Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands. WGSN’s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024’s major events in relation to consumer behaviour. Discover how elect…

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99. Pack Your Totes – WGSN’s Top Three Cities to Watch in 2024 26:20

11M ago26:20

26:20

In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSN’s cities to watch in 2024.From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, here’s our pick of the cities now rising to meet the changing demands of urban living.We…

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98. Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks 18:47

11M ago18:47

18:47

Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Con…

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97. Snow Globes, Teatails and Pudding Extinction… WGSN’s Festive Table Trends 24:47

12M ago24:47

24:47

Are you swapping your panettone for Christmas pudding? Toasting Lunar New Year with a Teatail? Or livening up your Hanukkah sufganiyot with Mexican guava flavours? If not, this episode might encourage you to dip into these new trends. As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditi…

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96. Faux Nipples and Leak-Proof Knickers – Underwear Trends Uncovered 29:34

12M ago29:34

29:34

Join us for a rifle through the underwear drawer of fashion, as we examine this often contentious category, which historically has been very polarised. Intimates and Lingeries is often a category split between the fun - read sexy - and the functional and never the twain shall meet. But the smalls category has come on in leaps and bounds and in this…

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95. Lounge Car – Why Electric Vehicles Are the Relaxation Pods Of the Future 28:43

1y ago28:43

28:43

Plump, swivel seats that offer massage functionality and bed-down flat, wraparound screens, lighting that boosts circadian rhythms and reduces stress and scentscaping possibilities… Lounge or spa? Neither actually. This could be the car interior of the future if CASE innovations (tune in to discover what that is) continue to evolve, helping to push…

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94. The Rise of Beauty’s Age-Positive Movement 25:17

1y ago25:17

25:17

How do brands speak to us as we age? Does the language used encourage us to buy from them or steer clear? Food for thought on this conversation around age beauty and brands. Director of Editorial at WGSN Bethan Ryder speaks about the age-agnostic shift we are seeing in beauty products. Age-agnostic is essentially a move away from skin resilience cl…

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93. Must-Have Decor Trends for the Festive Season 26:32

1y ago26:32

26:32

In this episode, WGSN Interiors strategists discuss the key trends in Holiday decor, from tablescaping to gift wrapping. Host Bethan Ryder, Editorial Director at WGSN, speaks to Bonnie Pierre-Davis and Cassandra Gagnon about how consumers are approaching gifting for the Holiday season, interior trend aesthetics and ways we can gift wrap with a focu…

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92. Scenarios of the Future with Climate Fiction Writer Kim Stanley Robinson 30:57

1y ago30:57

30:57

In this episode, WGSN Creative Director Lisa White and acclaimed climate fiction writer Kim Stanley Robinson discuss biodiversity, sustainability incentives and regulations, and whether AI is impacting human creativity. Kim Stanley Robinson has been writing for over 40 years and has published more than 20 books, focusing on near and far futures. He…

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91. Exploring Inclusive Design with Lekker Architects at Singapore Design Week 28:31

1y ago28:31

28:31

Exploring Inclusive Design with Lekker Architects at Singapore Design WeekFrom ceramics that conduct electricity to visions of the inclusive urban environments of tomorrow, in this episode, we preview Singapore Design Week (SDW) which runs until October 1. Dawn Lim, executive director of DesignSingapore Council, talks about this festival of creativ…

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90. London Design Festival Special #3 - Materials are the Message 21:16

1y ago21:16

21:16

In our final episode of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we visit Material Matters on London’s Southbank. Now in its second year, the fair has sprung from a podcast of the same name and occupies the atmospheric Bargehouse at the Oxo Tower. On until September 23,…

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89. London Design Festival Special #2 - Colourful, Convivial Design Collaborations 25:37

1y ago25:37

25:37

In episode two of our series of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we visit some of the exhibitions on show in the west side of town at Brompton Design District. Curator of the area, design writer and consultant Jane Withers, explains the theme, Conviviality – The…

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88. London Design Festival Special #1 – Building Regenerative Futures 16:58

1y ago16:58

16:58

As the London Design Festival kicks off, we take Create Tomorrow on the road for a series of mini-episodes reporting on the various events, installations and exhibitions that pop up across the UK capital every September. Tune in to hear our host Bethan Ryder, Editorial Director at WGSN, catch up with some of the curators, designers and studios cont…

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87. Will AI Become Your New Design Superpower? 28:32

1y ago28:32

28:32

Does AI pose an existential threat to designers? In this episode of Create Tomorrow, Director of WGSN Consumer Tech Lisa Yong discusses how AI is impacting the creative design process, and what it might mean for the future of creativity. Joining Lisa are Reiko Morrison, WGSN’s Head of CMF, and Matt Zara, WGSN Consumer Tech Strategist. The team cove…

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86. Slime Moulding the Future with ecoLogicStudio 24:47

1+ y ago24:47

24:47

How can microorganisms such as algae, fungi and slime mould be used to create a better future? In this episode of Create Tomorrow WGSN Editorial Director Bethan Ryder examines the future of biodesign. Her guests are Marco Poletto and Claudia Pasquero, architects, academics and co-founders of ecoLogicStudio, who talk about how we might create a bett…

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85. Low & No Alcohol: The Sober-Curious Movement 19:37

1+ y ago19:37

19:37

Is the low or no alcohol movement a passing fad or a new lifestyle choice that’s here to stay? WGSN discussed a more mindful approach to drinking alcohol back in November 2022. In this episode, we delve further into the low and no alcohol drinking movement, discover why it’s popular with Gen Z and discuss its global expansion. Plus we offer a taste…

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84. Inspiring coastal destinations from Rio to Margate 28:29

1+ y ago28:29

28:29

At WGSN, our mission is to stay ahead of the curve for our clients. In this episode of Create Tomorrow, we explore the coastal cities making strides in retail, hospitality and culture. Our City by City team share insights on must-visit destinations in Asia, South America and Europe for fresh and inspirational experiences – all featured in our lates…

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83. Building a Timber Future with Waugh Thistleton 25:30

1+ y ago25:30

25:30

Could wood be the key to building more sustainable cities? In this episode of Create Tomorrow, architect Andrew Waugh and WGSN’s Editorial Director Bethan Ryder explore the power of engineered timber and how it might help us to build a better future for people and the planet. Andrew Waugh is co-founder with Anthony Thistleton of British architectur…

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82. Festival Style – What’s Headlining Now & Next 28:03

1+ y ago28:03

28:03

Jeans and a T-shirt? Cowboy boots or wellies? When it comes to festival wear are you more practical or performative? In this episode of Create Tomorrow, we find out what fashion trends are dominating the current and future landscape of festival fashion.WGSN has been tracking festival fashion across the globe for years now, delivering unique insight…

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81. Designing Joy into Luxury Retail with Architects Sybarite 28:07

1+ y ago28:07

28:07

In this episode, Bethan Ryder, Editorial Director at WGSN is joined by guests Simon Mitchell, co-founder of architectural studio Sybarite, and Laura Saunter, Senior Strategist at WGSN. Together, Bethan and guests explore the landscape of luxury retail, from the return of the mega flagship in the post-pandemic era to how luxury brands are meeting th…

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80. The Snacking Revolution: From Hype Treats To It-Desserts 20:51

1+ y ago20:51

20:51

Welcome back to Create Tomorrow. On this week’s episode Claire Lancaster, WGSN head of Food & Drink and Katherine Schub, Forecaster and Strategist on our Food and Drink team join Bethan to discuss snacking culture. Consumers are snacking more than ever, whether for comfort, for their health or for convenience. In this episode, host director of Edit…

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79. Dressed up for Mars (or Netflix!) with Vollebak 25:52

1+ y ago25:52

25:52

Vollebak is a British fashion brand focusing on designing clothes that will see us through extreme environments, war and space exploration. Co-founder of the clothing company Steve Tidball joins host editorial director Bethan Ryder and WGSN head of activewear Yvonne Kostiak to discuss the future of clothing for the next century, innovations in the …

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78. Milan Design Week Special #4 - Materials Focus 22:00

1+ y ago22:00

22:00

This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and interviews from the 2023 edition, which takes place across the city and also at Fiera Milano exhibition centre located just outside the city. Bethan Ryder, WGSN Executive Editorial Director is joined by …

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77. Milan Design Week Special #3 - Sustainability and Design 23:50

1+ y ago23:50

23:50

This is the third in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2023. The annual Milan Design Week is considered the world’s biggest event dedicated to design which takes place at Fiera Milano exhibition centre located just outside the city, plus across the city as Fuorisalone…

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76. Milan Design Week Special #2 - Outdoor Lifestyles 17:36

1+ y ago17:36

17:36

This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2023. The annual Milan Design Week is considered the world’s biggest event dedicated to design which takes place at Fiera Milano exhibition centre located just outside the city, plus across the city as Fuorisalon…

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75. Milan Design Week Special #1 - A Sense of Optimism 21:59

1+ y ago21:59

21:59

Over the next four episodes our Interiors experts will be bringing you key trends, insights and interviews from this year’s Milan Design Week. Subscribers can find a suite of six trend analysis reports covering all the trends you need to know from this year’s event, in this short series of podcasts we’ll cover four of those trends. The annual Milan…

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74. The Male Make-up Movement: Celebrity Gamechangers, Eyebrow Tattoos and Blending Gender Norms 32:47

1+ y ago32:47

32:47

Redefining masculinity, men’s make-up has grown in popularity, driven by celebrity pioneers like Pharrell Williams and Brad Pitt launching brands and K-pop idols openly wearing and experimenting with make-up.In this episode Sienna Piccioni, Head of WGSN Beauty, Senior Strategist on Fashion, Nick Paget and Jaeyeon Park, Youth Fashion Strategist base…

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