Making Public Relations Work with Zachary Bernard

Lifetime at Work: Interviews with Founders, Investors and Advisors

Episode 64. How do you get your message into the press? Well, there’s a whole engine of people working hard to help, forming the public relations industry.

This episode features guest Zachary Bernard, the Founder and CEO of We Feature You. His company is a PR firm focused on building industry professionals as leaders and authorities in their space.

There’s something a lot of people don’t realize about public relations: It’s less about gaining exposure and more about what you do with the exposure you get. This episode covers the modern media and public relations world and how all of us can thrive and understand the industry for the better.

Key Takeaways and Discussion

• The breakthrough Zachary had a few years ago after talking to a friend.
• How he stumbled into the world of marketing.
• How to leverage the things you’re already good at (and what that could look like).
• What their typical clients look like and what their specific needs are.
• The best way to start building your own brand from the ground up.
• Different ways you can get featured in the media, and the benefits of each.
• How to make the most out of the coverage you get and why it matters.
• Why inside connections are so important in the public relations world.
• The role that AI content plays in PR—and what happens when it goes too far.
• The best types of publications to be featured in and why.
• How to figure out if a publication is legit or not (and filter your best opportunities).
• What Zachary brings to the PR industry that’s different and unique.