Authenticity in Sales: The Real Secret

Life at Ten Tenths

Matt and Garrett get to do one of their absolute favorite things on today’s episode - respond to a listener who has reached out to them looking for their perspective on a particular topic. In this case, that listener is Larry Boatman, and the topic is the pressure sales professionals often feel to close deals while maintaining genuine connections. From understanding why many agents shy away from sales to the fostering of meaningful interactions, our hosts provide valuable insights into the delicate balance between sales techniques and real relationships.

Together, they share actionable advice on overcoming the fear of being pushy and the importance of truly believing in the products or services you offer. By focusing on long-term relationships and aligning sales activities with genuine intent, they demonstrate how to shift from a transactional mindset to one rooted in trust and integrity. Whether you’re struggling with sales confidence or looking to refine your approach, this conversation will leave you with strategies to build stronger client connections and ultimately grow your business.

Are you ready to build a more authentic sales approach? Let us know how you’re refining your strategy in the comments! And if you have any questions or comments, be sure to contact Matt and Garrett, just like Larry did - they would love to hear from you!

If you want to work directly with Matt and Garrett, join Life at Ten Tenths’ exclusive "11 Circle" community. It’s filled with live coaching, monthly workshops, powerful networking, and accountability to help you reach new heights in business and life. Don’t miss out!

Episode Highlights:

00:00 Understanding Sales Resistance

01:25 Common Sales Fears

04:38 The Role of Authenticity in Sales

06:08 Listening to Build Deeper Relationships

08:16 Genuine Conversations vs. Sales Techniques

10:26 Sales Confidence Through Belief in Your Product

12:53 Aligning Sales Activities with Genuine Intention

16:03 Real Estate: A Business Built on Relationships

18:07 The Emotional Side of Sales

21:03 Building Trust with Clients

25:12 Problem-Solving as the Core of Sales

30:09 Using Genuine Interest to Build Your Network

33:24 The Importance of Believing in Your Brand

36:30 Psychological Impact of Wearing a Name Tag

38:02 Being Available and Willing to Help

Key Takeaways:

"Do you believe in what you're selling? If you don't, it's hard to be genuine."

"People's BS meter is up. They know when you're not being authentic."

"Focus on being a good person. The hard sell will always feel icky."

"If you're passionate about solving problems, find more people with those problems."

"Real estate sales is a long-term game. Build relationships, not just transactions."

"Genuine intention in sales means truly caring about the people you're helping."

"Surround yourself with incredible people. Your business will follow."

"When you let go of the need to make a sale, your business can truly thrive."

"Be proud of what you do and the company you work for. It shows your belief in your service."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths