The Power of a Good Question | Laurence Minsky | 620

Leveraging Thought Leadership

What if curiosity could change the course of your career? Today on Leveraging Thought Leadership, Laurence Minsky shares how a simple question about advertising portfolios led to a book deal for his first book: How to Succeed in Advertising When All You Have is Talent, that transformed his professional path. From launching an advertising career to becoming an academic thought leader, Laurence demonstrates the power of asking the right questions, collaborating with experts, and turning curiosity into action. Laurence’s story is a roadmap for anyone looking to break into a new industry or expand their influence. He explains how identifying gaps in knowledge and pursuing them relentlessly has driven his career, leading to the publication of ten books and a thriving consulting practice. Whether it’s exploring emerging trends like conversational AI or mastering the nuances of audio branding, Laurence has built a reputation as a lifelong learner who stays ahead of the curve. In this conversation, Laurence and Bill Sherman explore how thought leadership creates unexpected opportunities. They discuss the importance of finding the right collaborators, the role of storytelling in creating impactful content, and how a well-timed idea can position you as a leader in your field. Laurence’s insights on navigating career shifts, adapting to new challenges, and staying relevant in a rapidly changing world will inspire listeners at any stage of their professional journey. This episode is a must-listen for leaders, creatives, and anyone eager to turn curiosity into success. Learn how to identify trends before they emerge, create meaningful content, and use thought leadership to open doors you never imagined. Three Key Takeaways: • Curiosity Sparks Opportunity: A simple question can lead to big opportunities. Laurence Minsky’s curiosity about advertising portfolios led to a book deal that transformed his career trajectory. • Collaboration Amplifies Success: Partnering with experts and blending skill sets can create impactful content and open doors to new industries or roles. • Thought Leadership Requires Action: Identifying gaps in the market, pursuing emerging trends, and sharing insights are key to staying relevant and creating lasting impact. Laurence discussing how collaboration is key. If you're ready to elevate your platform or bring your ideas to life, book a Strategy Session with our team at Leveraging Thought Leadership. Let’s explore how we can help you achieve greater success.