How to Create a Sustainable Brand That Customers [& Investors] Love ft. Pallavi Utagi

LevelUp with Devansh Lakhani

3:34 - Journey from Software engineer to Building D2C Brand
5:58 - Learnings from the early days
11:33 - What led to “SuperBottoms”
17:38 - Kunal Bahl (Founder, Snapdeal): The unexpected investor
19:08 - Vision when SuperBottoms was bootstrapped
20:15 - Beyond money, what did investors bring to the table?
22:40 - The SuperCouples who run SuperBottoms
24:22 - Business during Covid
26:50 - Transformation from Passion to Purpose
30:59 - Why SuperBottoms over the regular diaper?
32:35 - How to make a brand?
35:48 - Breaking down sales of SuperBottoms
37:08 - How SuperBottoms is making a mark in the unorganized market
39:57 - Onboarding Alia Bhat as a brand ambassador & investor
42:10 - How does a good ambassador help in brand sales?
50:14 - Learnings from SuperBottoms $5 million round
53:52 - How did you reach out to VCs
54:58 - Pros & Cons of fundraising
1:00:54 - What does money mean to you?
1:02:04 - Rapid fire with Pallavi
1:05:43 - Closing thought

[e-mail]
Instagram: https://www.instagram.com/ca_devanshl...
Facebook: https://www.facebook.com/profile.php?...
LinkedIn: / devanshlakhani-financial-services