Snapchat Ads Complete Beginner’s Guide

Leveling Up with Eric Siu

If you’re not running Snapchat Ads right now, you’re leaving money on the table.

In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits so you can test risk-free.

Whether you’re new to paid ads or looking to diversify beyond Meta and TikTok, this is your step-by-step guide to running profitable Snapchat Ads.

Timecodes ⏰
(00:00) Why Snapchat Ads Still Work in 2025
(01:30) Setting Up Your First Campaign
(02:55) Installing Snap Pixel & Tracking Events
(04:40) Building and Launching Campaigns with Ad Credit
(06:45) Creating High-Impact Ad Creatives
(08:15) Testing, Optimization & Scaling for ROI
(11:00) Final Thoughts and Next Steps

How to Connect:
IG: /ericosiu
X: /ericosiu

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