The IMG-Premier League production split from all angles; F1 green lights General Motors

Leaders Sport Business Podcast

Leaders' Editorial Director James Emmett and Content Director David Cushnan dig in to the stories the sports industry week.

They tackle the big news that the Premier League is launching its own media production business from the start of the 2026/27 season, ending a 20 year partnership with IMG which has operated under the Premier League Productions brand, delivering coverage and content to its international broadcast partners.

There’s discussion on the rationale behind the move, the realities of building an in-house media production unit, and what it means for the future of media production agencies like IMG.

And there’s also a look at F1’s decision to grant General Motors/Cadillac an entry, as an 11th team, from 2026, with a project backed by LA Dodgers Chairman Mark Walter.