Sport and the big elections; theatrical ‘immersive’ experiences; and agile agency models

Leaders Sport Business Podcast

Leaders' Editorial Director James Emmett and Content Director David Cushnan take an amble through the sports industry week, joined by Seven League and Rematch Founder Richard Ayers.

They discuss how politics and sport are mixing during the UK General Election campaign, and as French President Emmanuel Macron calls a snap election just weeks before Paris hosts the Olympics.

It’s a free-flower of a conversation, taking in evolving agency models; what Richard plans to digitally transform next; table tennis and badminton’s incessant rise; how government sports policy is formed, and the impact a future UK sports industry trade body could have; creating live, theatrical ‘immersive’ experiences inside and outside sports venues, and the evaporating barriers between the physical and digital worlds.