Netflix, George Pyne and firing the CMO: what the sports industry clicked on in 2024

Leaders Sport Business Podcast

Leaders' Editorial Director James Emmett and Content Director David Cushnan are in reflective mood, as they review the stories of the sports industry year - as clicked on by you, the sports industry, in our weekly Worth Knowing newsletter.

They recall Netflix’s big commitment to sport (and entertainment); organisational chop and change at Manchester United; a stream of investment chatter; the proposed merger between the ATP and WTA tour; LVMH’s takeover of the Paris Olympics; George Pyne’s investment case for women’s sport; the rise of the Chief of Staff; the Saudi money steering the big decisions; campaigns that struck a nerve; rebrands that struck a chord; why you should fire your CMO; what makes a good CEO, and a whole lot more.

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