Leaders in Focus: Claire Nelson, Managing Director, Netball Super League

Leaders Sport Business Podcast

Claire Nelson is in the midst of overseeing the relaunch of Netball Super League. As Managing Director, she’s plotting a 10-year path to professionalisation for the newly-restructured eight-team league and intent on growing the sport around the UK.

On this edition of Leaders in Focus, she shares those plans; her approach to breaking the bad news to the existing teams that won’t be getting a place in the new league format; why working with Premier League club Nottingham Forest – which acquired one of the franchises - could open up a world of opportunity; and the commercial models that underpin the Super League’s growth strategy.

She also discusses life as a CEO; the progress being made in EDI across sport; and how to make room for brands looking to be creative – and even edgy - when activating in and around women’s sport.