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#43 How to Price and Package your SaaS Product, with Dan Balcauski (Founder of Product Tranquility)
Manage episode 333224704 series 3317483
المحتوى المقدم من Arthur Nobel from Knight Capital. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Arthur Nobel from Knight Capital أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Dan Balcauski is the founder of Product Tranquility, a consulting that helps B2B SaaS companies define pricing and packaging for new products.
Dan has 15 years of experience managing multiple products throughout their life cycles, from startups to publicly traded multinational enterprises.
In this episode, Arthur and Dan discuss:
- Common pitfalls in pricing
- Setting a pricing strategy
- The 3C's of pricing
- The SVCS Model for SaaS pricing
- How to approach targeting different industries and segments
- How to create good packaging
- Price classification
- Who should be responsible for pricing in an organization?
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Leaders of Growth is brought to you by Knight Capital.
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