#42 PR for SaaS companies 101, with Matías Rodsevich (Founder of PRLab)

Leaders of Growth

In today's episode, we sat down with Matías Rodsevich, Founder & CEO of PRLab. This award-winning PR agency serves both tech startups and corporates and is one of the top five PR agencies in The Netherlands.

Matías is also the author of The PR Paradox, where he shares his insights and learnings on mastering PR as a startup or scaleup. He's also the PRLab community's founder, comprising over 1,300+ PR and marketing professionals.

In today's episode, Arthur Nobel from Knight Capital, and Matías, discuss:

2:25 The difference between PR for startups and corporates
4:20 The PR Paradox
5:45 PR myths and a model to succeed in PR
7:50 How much time should it take to see results?
10:40 How to get PR right
15:20 Strategies for getting featured in the media
26:00 How to build relationships with journalists
29:00 Should I hire a PR agency or have someone in-house?
33:00 The most common PR Mistakes
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