Getting Higher ROI on your Advanced Analytics with Brian Ferris

Leaders of Analytics

Brian Ferris is a seasoned expert with over two decades of experience in technology and advanced analytics.

Brian has an impressive track record, having worked in IT consulting for 9 years and client-side roles for 13 years with major organisations like the European Central Bank, BAT, Heineken, Nike and Loyalty New Zealand.

In this episode, we dive into Brian's journey from supply chain operations to becoming Chief Data, Analytics and Technology Officer at Loyalty New Zealand. We explore the pivotal moments that shaped his approach to analytics and the leadership qualities essential for fostering a culture that embraces advanced analytics.

We also discuss his new book, "Transition to Advanced Analytics: Get a Return on Your Analytics Investment," co-authored with Jason Tan. Brian shares what inspired him to write the book, provides a synopsis, and highlights key takeaways for organisations looking to transition to advanced analytics.

Topics covered:

• Brian's analytics leadership journey: Discover the key factors that contributed to Brian's successful career progression and the pivotal moments that shaped his approach to analytics.
• Leadership in analytics: Learn about the essential leadership qualities needed to drive analytics initiatives and foster a culture that embraces advanced analytics.
• Evolution of analytics roles: Understand how the role of data scientists and analysts has evolved and which skills are now more critical than ever.
• Underrated tips and tricks: Brian shares practical tips and tricks that all data and analytics teams should use to increase their impact.
• About the book: Hear what inspired Brian to write "Transition to Advanced Analytics" and get a detailed synopsis of the book, including who it’s for and why it's essential reading.
• Common pitfalls and key takeaways: Find out the most common pitfalls organisations face when transitioning to advanced analytics and the key lesson Brian hopes readers will take away from the book.

Brian on LinkedIn: https://www.linkedin.com/in/brian-ferris-a053532/

Brian's book, "Transition to Advanced Analytics: Get a Return on Your Analytics Investment".