GNC Details Launch of the Newly Revamped myGNC Rewards Program

Leaders in Customer Loyalty, Powered by Loyalty360

Jenna O’Connor, Director of Loyalty Marketing, has 14 years of tenure at GNC, with a focus on the member marketing strategy and management and direction of the loyalty program. She has been an industry leader in loyalty management and has developed a successful deployment of GNC’s multi-tier loyalty program to give shoppers more ways to save and boost customer engagement. Loyalty360 interviewed O’Connor to talk about the journey of developing GNC’s new loyalty program, managing long-term projects and brand consistency while finding the best strategy to innovate in a growing, evolving loyalty industry.