#402: Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering

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The philosophy “the customer is always right” drives many marketers to value client, patron, and guest feedback.
Piada Italian Street Food, known for its fresh Italian-inspired menu, has steadily expanded since its founding in 2010, now operating in seven states with plans for continued growth. The brand has made it a priority to listen closely to customer feedback, leveraging data-driven insights to enhance both its on-site and digital experiences. As loyalty programs evolve, Piada has embraced gamification, flexible reward redemption, and exclusive offers to engage guests more deeply.
Loyalty360 recently spoke with Jason Profitt, VP of Technology at Piada Italian Street Food, about their latest loyalty program updates aimed at delivering a more personalized, seamless experience for customers.

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1. #402: Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering (00:00:00)

2. Piata's Loyalty Program Evolution (00:00:02)

3. Evolving Loyalty Programs in Hospitality (00:13:14)