Keeping Docs Structured and Manageable: Insights from Marco Spinello, Booking.com

Knowledgebase Ninjas

In this episode of the Knowledge Base Ninjas podcast, Marco Spinello, Senior Technical Writer at Booking.com, talks about what it really means to keep documentation well-organized and manageable. He shares why docs should reflect the audience’s mental model, how collaboration shapes structure, and the signals that reveal when content starts slipping into chaos. Marco also introduces creative ways his team keeps contributors engaged and explains how different processes can prevent docs from becoming unmanageable again. From AI experiments to unexpected touches of documentation humour, he brings a refreshing perspective to how documentation can evolve and stay relevant.

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