Episode 23 - How to Build an Author Platform With—or Without—Social Media Followers

Kind Of A Big Book Deal

Most entrepreneurs dream of writing a book but few realize what really catches a publisher’s eye. In this episode of Kind of a Big Book Deal, host Meghan Stevenson reveals the missing piece behind most failed book pitches: intellectual property that’s uniquely yours. She explains why having your own framework, language, and approach isn’t just nice, it’s non-negotiable if you want to stand out to agents and publishers.
Meghan also breaks down what a strong author platform actually looks like today, from building genuine social media engagement (not fake followers) to diversifying your reach through podcasts, speaking gigs, and media features. You’ll hear a real-world example from “Chazz,” a coach who’s doing almost everything right but still missing the secret sauce.
If you’re serious about landing a major book deal and turning your ideas into impact, this episode shows exactly where to focus your time and energy
Episode Highlights:
(0:00) Intro
(1:22) Chazz’s question on building author credibility
(2:05) The real value of social media for book deals
(4:37) Why buying followers backfires
(5:04) Diversifying your author platform
(6:11) The danger of sounding like everyone else
(7:42) Example: Melody Wilding’s “Sensitive Strivers” niche
(8:40) Social proof vs. sales power
(10:02) How to leverage your past book for your next deal
(10:56) Final thoughts and how to submit your question
(10:58) Outro

Follow Meghan:

• Instagram: https://www.instagram.com/megstevenson
• Facebook: https://www.facebook.com/megstevenson
• LinkedIn: https://www.linkedin.com/in/meghanstevenson/
• TikTok: @meghan.stevenson.books
• Website: https://www.meghanstevenson.com/

Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz
Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.
In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.
Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

فصول

1. Why IP Makes You Memorable (00:00:00)

2. Meet The Host And Mission (00:00:22)

3. Chaz Asks About Credibility (00:01:15)

4. The Real Role Of Social Media (00:02:07)

5. Engagement Scrutiny And Pitfalls (00:03:28)

6. Diversify Beyond One Channel (00:04:56)

7. The IP Gap In Coaching (00:06:07)

8. Niche And Frameworks That Stick (00:07:38)

9. PR For Cred Not Sales (00:08:36)

10. Proving You Can Sell Books (00:09:16)

11. Closing And Listener CTA (00:10:45)