Episode 22 - From Corporate Darling to Entrepreneurial Author with Jamie Trull

Kind Of A Big Book Deal

What if the financial system you’ve been told to follow is actually holding your business back? In this episode, host Meghan Stevenson sits down with CPA and profit strategist Jamie Trull to talk about building businesses that thrive, not just survive. Jamie shares her journey from corporate life at Coca-Cola to creating a booming financial education platform that guided thousands of small business owners through the uncertainty of COVID.

Listeners will discover why popular frameworks like Profit First often fall short for entrepreneurs earning beyond $200K, and how Jamie’s new book Hidden Profit offers a smarter, more adaptable approach to managing money. She also reveals the power of building genuine community and how showing up with service first leads to long-term loyalty and growth.

If you’ve ever felt overwhelmed by spreadsheets or wondered how to scale your business without losing yourself in the process, Jamie’s insights will help you rethink profit, success, and what’s truly possible.

This week’s guest is Jamie Trull. Jamie Trull, CPA, is a Financial Literacy Coach and Profit Strategist dedicated to empowering small business owners to maximize profitability and grow sustainably. With a background as a Finance Leader at Coca-Cola, Jamie transitioned from the corporate world to serve women-owned businesses as a Virtual CFO. Observing a critical gap in accessible financial resources for small business owners, she shifted her focus to financial education, using her CPA designation to break down complex financial topics into easy-to-understand strategies. Jamie has built a following of over 100,000 small business owners on YouTube and social media, where her guidance helps entrepreneurs achieve strategic growth and retain more profit. Her upcoming book, Hidden Profit, will be published by Simon & Schuster in October 2025, providing readers with essential tools to unlock their businesses’ financial potential.

Find Jamie on YouTube - https://youtube.com/jamietrull

Preorder Jamie’s new book, Hidden Profit, and receive $300+ in free gifts! Find more information and links to preorder the book at https://jamietrull.com/book.

Episode Highlights:

(2:28) Jamie’s origin story: corporate to entrepreneur

(4:41) Pivoting during COVID and rapid growth

(9:58) Why Profit First isn’t enough for scaling

(14:26) Building a 41K-member Facebook community

(19:08) Navigating the book proposal process

(23:21) Landing a Simon & Schuster book deal

(27:10) The hardest part of writing a book

(30:28) Redefining success beyond sales numbers

(36:07) Patience, payoff, and the publishing journey

(42:02) What entrepreneurs need to know about money

(47:06) Outro

Follow Meghan:

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• LinkedIn: https://www.linkedin.com/in/meghanstevenson/
• TikTok: @meghan.stevenson.books
• Website: https://www.meghanstevenson.com/

Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz
Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.
In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.
Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

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1. Rethinking Profit Beyond “Profit First” (00:00:00)

2. Meet the Host and Show Mission (00:00:25)

3. Introducing Jamie Troll and Hidden Profit (00:01:18)

4. Jamie’s Origin Story from Corporate to CEO (00:02:34)

5. Pivot to Education and COVID-Driven Growth (00:04:38)

6. Category Killer vs. A Better Small-Biz Finance Book (00:06:22)

7. Profit First: Limits, Modifications, and Missing Pieces (00:08:16)

8. Making Finance Accessible and Actionable (00:10:32)

9. Platform That Shows Up: Facebook Group to YouTube (00:12:04)

10. Service First Leadership and Organic Loyalty (00:14:38)

11. The Proposal: Scope, Structure, and Strategy (00:16:06)

12. Landing the Agent and Submissions Reality (00:18:10)

13. Choosing Simon & Schuster and Editorial Fit (00:19:28)

14. Writing vs. Rewriting: What’s Actually Hard (00:21:12)

15. Mindset, Milestones, and Managing Expectations (00:23:00)

16. Advances, ROI, and Long-Game Monetization (00:25:00)

17. Patience, Preorders, and Publishing’s Pace (00:27:00)

18. Personalizing Money Systems and Archetypes (00:29:00)

19. Practical Wins, Tools, and Reader Bonuses (00:31:20)

20. Closing Notes and Listener Callouts (00:33:20)