TCIP #037 - BBC's WhatsApp Ebola Service with Trushar Barot

Invincible Brand with Melissa Agnes

Welcome to episode #037 of The Crisis Intelligence Podcast, with Melissa Agnes and Trushar Barot.

In 2014, Ebola spread quickly throughout West Africa. In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. Yes, that’s right. A world news organization wanted to help fight the crisis of Ebola. And they did. Successfully.

The story of how they did this, how they proactively leveraged technology and the art of story telling to successfully achieve this mission is fascinating and inspiring. In this week’s episode of The Crisis Intelligence Podcast, I sit down with Trushar Barot, the Apps Editor for BBC World Service and Global News, to discuss the strategy behind BBC’s WhatsAp Ebola Service. We discuss what worked and why, how they strategized their content (from their frequency of posting, to chosen file formats and more), the benefits that came out of this proactive endeavour and the biggest takeaways for your organization’s crisis communications.

It’s a truly great listen with tons of inspiration that can be applied to your crisis communications. Enjoy!

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Follow Trushar on Twitter: @TrusharLearn more about BBC’s Ebola initiatives by connecting with them on Facebook

This post, TCIP #037 - BBC's WhatsApp Ebola Service with Trushar Barot, first appeared on melissaagnes.com.