How Sun-Maid Reinvigorated Its Brand

Inside Forbes Councils

المحتوى المقدم من Stephen Gnoza and Forbes Councils. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stephen Gnoza and Forbes Councils أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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Forbes Business Council member Steve Bowen, CEO of Maine Pointe returns to the podcast for a discussion with Harry Overly, CEO of Sun-Maid. They discuss the brand strength of the iconic red box of raisins, overcoming complacency in product development, improving internal collaboration and, of course, how a focus on end-to-end supply chain management drives innovation, product development, and profitability.

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#Careers #Business #Marketing #Entrepreneurship #Leadership #Personaldevelopment #Stephen Gnoza #Forbes Councils #IT Management