077 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 1

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah

In This Episode:

• How Aseem launched his first business “scriptopia”.
• What it was like managing Microsoft’s Facebook presence in the early days.
• What his company, Uptown Treehouse, does for clients.
• The “aha” moment that lead to Socedo.
• Why a “broadcast” approach doesn’t work with social.
• Why Socedo’s logo is a penguin.

Guest:

Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.

Company:

Socedo (@socedoapp) helps B2B marketers fill their funnel with automated social media lead generation. Our web solution makes it easy to find a target audience on social networks then engage them at scale while syncing directly with marketing automation and CRM systems.