076: The Secrets of Marketing Automation with Kevin Bobowski

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

المحتوى المقدم من Dominick Sirianni. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dominick Sirianni أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

8y ago 31:49

MP3•منزل الحلقة

“The CMO has quickly become a general manager.” - Kevin Bobowski

Guest:

Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.

Company:

Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.

In This Episode:

How Marketing Automation can revolutionize your business.
His unusual path to becoming a CMO.
What Act-On does as a company.
The advantages of being a last mover.
What to look for when considering a marketing automation software.
The evolution of the CMO role.

Resources:

A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.

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#Business #Marketing #Digital #Email #Facebook #Internet #Leadership #Mobile #Social #Dominick Sirianni #Entrepreneur #Podcasting Education