#143 - Transforming Healthcare Marketing with Better BI

Ignite: Healthcare Marketing Podcast

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9d ago 39:12

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Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.

Featuring:

Andrew Chang, Chief Marketing Officer of UChicago Medicine

Tom Stanton, Director, Marketing Analytics at Northwell Health

Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers

Ibrahim Albaba, Director of Growth & Strategy at CLS Health

RELATED RESOURCES

Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/

Connect with Tom - https://www.linkedin.com/in/thomaspstanton/

Connect with Clay - https://www.linkedin.com/in/claynickens/

Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/

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#Business #Marketing #MBA #Healthcaremarketing #Paidsocial #Cardinal Digital Marketing #PPC #DigitalMarketer #SEO