#122 - The Future of HIPAA-Compliant Marketing Analytics with Heap

Ignite: Healthcare Marketing Podcast

المحتوى المقدم من Cardinal Digital Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Cardinal Digital Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

3M ago 18:04

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In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end marketing attribution, and best practices for adopting new tech and managing change.

RELATED RESOURCES

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

HHS Approves Tools Like Freshpaint In Latest Guidance Update - https://www.freshpaint.io/blog/hhs-approves-tools-like-freshpaint?utm_source=cardinal_digital&utm_medium=podcast&utm_campaign=hhs_update_2024

Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint - https://www.cardinaldigitalmarketing.

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#Business #Marketing #MBA #Healthcaremarketing #Paidsocial #Cardinal Digital Marketing #PPC #SEO #DigitalMarketer