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Telling Stories with Rachael Amesbury and Nikola McMurtrie
Manage episode 297017946 series 2915108
المحتوى المقدم من Lynne Parker. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lynne Parker أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Lynne Parker discusses the art of storytelling for commercial and entertainment purposes with copywriter Rachael Amesbury and comedy performer Nikola McMurtrie. As the founder of copywriting collective, You Zig, I’ll Zag, Rachael makes her living telling stories and creating content for leading brands while Nikola tells her hilarious tales by making short comedy films, one of which bagged her the Funny Women Comedy Shorts Award 2020. The value of using humour to create a narrative and make content memorable has never been more important for our recovery to post Covid normality. They discuss the value of improvisation, structure and how having an open approach to the creative process results in their funny, honest and innovative work.
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