[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth

How I Grew This

In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel industries. Before joining Acorns, Anthony held various marketing roles at companies like NerdWallet, Rustic Pathways, PURE Group of Insurance Companies, Blue Apron, Betterment, and Dish Network.