Discussing Chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, Ex VP of Sitecore

’Hello $FirstName’ - marketing experts discussing the topic of personalization

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, the Agency Altola and Ex VP of Business Optimization at Sitecore.

Lars is a published author within personalization and was one of the pioneers within onsite personalization when he was at the Nordic CMS / DXP Sitecore.

In the episode we cover the following points:

• Lars' career path and his work at Sitecore, Altola and Uniform
• How marketers can create the most value from doing onsite personalization
• How fast webpage load time and personalization can be each other's enemies
• How the Bowtie of Personalization fits with Lars's view on the topic
• How simple 'My Page' personalization ranges into Product Recommendations
• How hiding elements can be a part of a personalized customer experience
• Which types of value that can be created with onsite personalization and what it takes to unlock that value
• Lars's own favourite example of personalization that he's experienced personally.

Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’

Watch the full Episode with video on Youtube here.

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.