Discussing Chapter 12: ’CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery

’Hello $FirstName’ - marketing experts discussing the topic of personalization

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 12 ’CONTENT PART 2: CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery.

Pier has deep experience from CRM and Engagement through not only several years with HBO and Warner Bros Discovery but also from his time at Deliveroo in the UK.

In the episode we cover the following points:

• Pier's career path and his work at HBO and Warner Bros Discovery
• What the story is with the HBO and Discovery brands
• Which kind of personalization they're using at Warner Bros Discovery
• How they work with content feeds in terms of content types, sub categories, headlines etc.
• How sports and normal series play different roles in engaging their subscribers
• How they work to create a personalized experience by personalizing these content feeds
• How algorithms and editorial curation go hand-in-hand for the sake of the best customer experience
• Pier's own favourite example of personalization that he's experienced personally

Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’

Watch the full Episode with video on Youtube here.

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.