))
Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen
Manage episode 406732097 series 3557398
المحتوى المقدم من Vincent Jong. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Vincent Jong أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword.
Leadfeeder was founded in 2012 when Pekka and his co-founders hit a wall with traditional sales methods in their previous company. Right out of the gate, they embraced a Product-Led Growth model for Leadfeeder, drawing inspiration from successful American companies like HubSpot.
They offered a free trial, focused on making users happy, and went the unconventional way of prioritizing product usage over immediate profits. Pekka stresses the importance of nailing the basics and staying focused on the product metrics, which paved the way for Leadfeeder's success.
[00:00] Introduction
[02:49] The Power of Free Trials and Feedback
[03:52] The Role of Analytics and Support
[06:55] An Unconventional Approach to Outbound
[13:24] Knowing When to Give Up on a Sale
[15:44] Key Roles in the Growth Journey
[17:33] Advice When Building a Business
[18:12] Conclusion and Upcoming Book Announcement
This interview is part of my book about Product-Led Sales.
More info on www.PLGandSales.com
7 حلقات
مشاركة
