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Pricing challenges in PLG | Kyle Poyar
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المحتوى المقدم من Vincent Jong. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Vincent Jong أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In the second episode of the Growth Machines podcast, I talk with Kyle Poyar, Operating Partner at Openview and writer of the Growth Unhinged newsletter. We talk about what to do when you have a pricing model in place for a sales motion and are considering to introduce PLG.
Pricing and packaging can be an enabler or blocker when thinking about product-led approaches. Kyle talks about the different challenges this can present. He includes suggestions how to gradually introduce the product-led elements and points out common pitfalls to watch out for. At the end, we cover some trends and other observations of what’s happening in the market.
[02:32] Barriers to adopting Product-Led Growth
[06:31] Strategies for transitioning to Product-Led Growth
[11:07] Using PLG to create shared incentives across Go-to-Market teams
[13:07] Which companies aren’t the best fit for Product-Led Growth?
[17:10] Current market developments around Product-Led Growth
[22:32] A common mistake when going from PLG to enterprise
[25:02] Moving beyond user journey automation in PLG
This interview is part of a series from my book about Product-Led Sales. More info on that on www.PLGandSales.com.
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