Solving Important Problems

Grit & Growth

Creating a startup is challenging enough. So, when you want that startup to also address social problems, the pressure on entrepreneurs to succeed and scale can be even more intense. Meet Sadaf Rehman of codeschool.pk in Pakistan and Sarika Kulkarni Pathak of Cresa GreenTech in India, and hear how these two women entrepreneurs are struggling and striving to make the world a better place.

Many of the challenges faced by social entrepreneurs are no different than those of for-profit startups. Understanding who your customers are, the problems they face, and how you’re going to solve them — known as your value proposition — remain the same. But when you set out to improve children’s literacy and women’s health, the stakes are higher.

For Sadaf Rehman, the failing education system in Pakistan drove her to create a coding school to prepare kids for the modern job force. Rehman believes that “the education system has to prepare children to think. We have to retool how and what we are teaching our kids and who is teaching our kids as well. And so what code school is trying to do is introduce a programming curriculum for young children at primary and secondary school.”

Rehman reflects on the tensions of scaling to create impact vs. revenue: “I don't think that as an entrepreneur or as a person, I would feel like I was successful if all I wanted to do is make money. If you want to scale really fast, an easy way to do that is to lower your revenue. But there are always these forces and tensions pulling you in different directions as an organization.”

Sarika Pathak’s master’s study and work with Johnson & Johnson led her to make a 100 percent chemical-free and biodegradable sanitary napkin which dissolves immediately in hot water. Pathak explains why she’s so passionate about her business: “According to a survey, around 23 percent of girls drop out of school just after starting their period, just because of unavailability of menstrual hygiene products. And 56 percent of girls face urinary tract infections due to unhygienic conditions in the washrooms and toilets. And because of the social and cultural taboo, people are not ready to talk about it. If they don't talk about it, how are these problems getting solved?”

Her business idea has an environmental impact as well. “India has 12 billion sanitary napkins to take care of every year,” she explains “and it's very difficult to biodegrade any single sanitary napkin that takes 800 years to decompose. So, imagine the kind of waste that has been generated over the years.”

Listen to some of the obstacles Rehman and Pathak are facing — from targeting customers to managing supply chains — as they seek to build and scale their social enterprises.

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