Episode 12: Pinterest Trends for April 2020

Glow Up with Natalie Butler

Happy April 💕 This is actually my birthday month so I'm very excited! And I have some good news for you! Given what's going on around the world today, Pinterest decided to adjust the news we receive and gave us more insight to what our customers are actually doing NOW since many (if not all of us) have been affected in some way by this virus. Yes, people are sitting at home but it doesn't mean they're doing nothing. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗻 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼! 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝘁𝗵𝗲𝗶𝗿 𝗜𝗡𝗧𝗘𝗡𝗧! 𝗜𝗻 𝘁𝗵𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴, 𝗜 𝘁𝗮𝗹𝗸𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝟯 𝗜'𝘀: 𝗶𝗱𝗲𝗮𝘀, 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻. Given these trends, people are looking for IDEAS --- things to do! By staying on top of what's going on, you're showing your customers that you are relevant! 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝘆! If you can reach them by what they're searching for NOW, you are going to quickly expand your growth! Pinterest users are ACTIVE! So do you want to know what’s trending on Pinterest now so you can better relate to your audience? - 𝐇𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬: 𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐥𝐥-𝐛𝐞𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐟𝐢𝐭𝐧𝐞𝐬𝐬 Home bodyweight workouts (+205%) Home workouts, no equipment (+329%) Meditation tips for beginners (+108%) Self care at home (+332%) - 𝐏𝐚𝐫𝐞𝐧𝐭𝐢𝐧𝐠 Work from home with kids (+1657%) Home games for kids (+331%) Nature walk activities kids (+407%) - 𝐅𝐨𝐨𝐝 Always big on Pinterest but people are looking to try new bread recipes: Yeastless bread recipes (+4400%) Bread in crockpot 👀 (+3191%) Sweet Amish bread (+1499%) - 𝐁𝐞𝐚𝐮𝐭𝐲 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐜𝐚𝐫𝐞 Home hair cuts (+417%) Homemade eyebrow wax recipes (+321%) DIY manicure at home tutorials (+159%) Now don’t just look at these trends and say “oh ok cool” or try to include all of them because you want to reach more people 🙅🏽‍♀️ Instead, look at these trends... go back to your client avatar. Can any of these trends help your potential customers? 𝐋𝐨𝐨𝐤 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲: 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐡𝐞𝐚𝐥𝐭𝐡/𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬, 𝐩𝐚𝐫𝐞𝐧𝐭𝐢𝐧𝐠, 𝐟𝐨𝐨𝐝 𝐨𝐫 𝐛𝐞𝐚𝐮𝐭𝐲 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐜𝐚𝐫𝐞? Yea? Now you know how to reach them! Be sure to join us at https://pinningforwinning.com #marketing #pinterest #pinterestmarketing #socialmedia #socialmediamarketing #entrepreneur #entrepreneurship #smallbusiness #businesstips #smallbusinessowners --- Send in a voice message: https://podcasters.spotify.com/pod/show/glowupsociety/message