The Real World of Business Ownership: A Raw Look Behind the Scenes with Kelly * Kelly

Getting Real with Bossy: For Women Who Own Business

Ep. 43 Kelly Bush and Kelly Metras dive deep into the essence of their podcast, "Getting Real with Bossy." Starting with a nostalgic nod to MTV's groundbreaking reality show "The Real World," the hosts emphasize the importance of presenting a raw, unfiltered view of business life. They discuss their mission to reveal the raw truth of small business ownership, contrasting the glossy facades often portrayed on social media. Hear them dissect the balance between authenticity and oversharing, the impact of social media on entrepreneurs, and how to authentically connect with your audience.

Whether you’re a seasoned business owner or aspiring entrepreneur, this candid episode offers valuable insights and genuine experiences from the frontline of entrepreneurship.

Key Takeaways:

• The Importance of Authenticity: Presenting a genuine image of your business helps build trust and a deeper connection with your audience.
• Navigating Social Media: While it's a powerful tool for business growth, social media requires careful management to avoid the negative impacts of overly curated content.
• Transparency vs. Oversharing: Finding the right balance is crucial; being transparent can cultivate loyalty, but oversharing can alienate potential customers.
• Understanding Your Audience: Tailor your content to resonate with your specific audience’s interests and preferences for optimal engagement.
• Staying True to Your Values: Businesses should adhere to their core values and mission, even if it means facing challenges or losing some customers.

Notable Quotes:

1. "We aim to peel back the layers of small business ownership in an era where social media often presents a glossy, curated version of success." – Kelly Bush
2. "It's easy to get caught up in the ‘must be nice,’ but the reality is often more complex." – Kelly Bush
3. "You have to do your business and get off [social media]." – Kelly Metras
4. "By sharing these stories, we hope to provide not just insight, but also a sense of community and support." – Kelly Bush

Resources:

• Bossy ROC Website: bossyroc.com
• Email: [e-mail]
• Social Media: @bossyroc on Instagram and Facebook

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