The Revenue Marketing Revolution

Get Real with Unreal Digital Group

Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and it completely changes the game for marketers on both sides of the equation - buyers and sellers alike.

Stacy Gardner, Senior Director of Marketing Programs at Bottomline Technologies, is one of many amazing women leading the charge in revenue marketing practice within the marketplace. She leads a team of revenue marketers who execute and delight across the customer lifecycle, driving pipeline. Done correctly, revenue marketing allows your team to build great relationships with key stakeholders across the organization to set - and exceed - benchmarks for pipeline contribution.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Stacy about the evolution of revenue marketing, as well as its history and what she thinks are the key characteristics of a revenue marketer. The group also discusses Stacy’s “Oh Shit” moments in her career, like trying to launch an ABM program in only three months and snafus in marketing/sales partnership assumptions.

RELATED LINKS

• Connect with Stacy on Twitter and LinkedIn!
• Learn more about Bottomline Technologies.
• Learn more about Unreal Digital.