The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win  ...
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Welcome to Growth Obsessed, the no-BS podcast for B2B founders ready to break through revenue plateaus and build scalable growth systems that work while you sleep. Hosted by Mayur Mistry, a 2x tech founder with 14k+ LinkedIn followers and recognized as a Top 100 Construction Data Leader, this show delivers actionable insights from the trenches of B2B growth. Every week, we dive deep into: - AI-powered automation strategies that eliminate manual busywork - LinkedIn and email outreach systems  ...
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B2B Revenue Leadership - CEO, CRO, CMO, VC, Sales and Marketing Startup SaaS
Sales Leadership Marketing Startup SaaS expert - Brian Burns
If you're interested in B2B Revenue Leadership this is the show for you. From the founder of The Brutal Truth about Sales & Selling and The Sales Questions PodCast. This PodCast is Focused on Leadership in the B2B Space to drive revenue by using the most modern and scientific approaches. If you are a CEO, VC, CRO, CMO or want to be one some day this PodCast is for you. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, ...
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Interviews and insights about driving B2B sales revenue and growing successful sales organizations from sales leaders at the front lines of modern B2B selling.
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If you're a founder, sales leader, or closer in the B2B space, Sell For Scale is the sales podcast that delivers proven sales training strategies for high-ticket lead generation, appointment setting, and closing — without hiring rockstars. Hosted by Dylan Starr, a seasoned expert in building, training, and scaling elite sales teams, this podcast breaks down frameworks like the Inception Closing System and outbound prospecting playbooks that drive predictable results. You'll learn how to buil ...
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With the Essential B2B podcast, you'll learn how to take your sales and marketing skills to the next level. In each episode, host Joe Ducarreaux interviews top sales and marketing experts who share their insights, tips, and strategies for success. Whether you're looking to improve your cold-calling skills, learn how to better use social media for marketing, or close more deals, this podcast is a must-listen. This podcast is brought to you by Lead Forensics, #1 in B2B website visitor identifi ...
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From Party Animal to Purpose-Driven: The Founder Who Rebuilt His Life
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14:43In this conversation, Mitch Hetrick, founder of Change the Culture, shares his entrepreneurial journey, emphasizing the importance of self-accountability, mentorship, and community. He discusses pivotal moments in his life, lessons learned the hard way, and the significance of starting a business with a clear 'why'. Mitch envisions a future where y…
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Scaling Sales Teams the Right Way: Why Headcount Isn’t the Answer to Growth
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10:00Is your business ready to scale? Take the 30s diagnostic: https://quizfunl.com/the-scale-readiness-diagnostic/ ---------------------------------------------------------------------------------- I used to think scaling sales teams meant hiring more reps. Every time revenue stalled, I’d add more people—more callers, more closers, more energy. But the…
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The Dual Power of AI in RevOps: Opportunity and Responsibility with Navin Persaud
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38:07In recent years, AI has dominated headlines and boardroom discussions, presenting revenue leaders a critical challenge: How can they leverage AI’s power while maintaining the human elements that make RevOps successful? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Navin Persaud, VP of Revenue Operatio…
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Why Great Teams Need Leaders Not Just Stars
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8:45Is your business ready to scale? Take the 30s diagnostic: https://quizfunl.com/the-scale-readiness-diagnostic/ ---------------------------------------------------------------------------------- If you’ve ever thought, “I just need better reps,” — I’ve been there. For years, I believed hiring more closers would fix everything. It didn’t. The truth i…
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Stop Tracking the Wrong Sales Metrics: 5 Predictable Revenue Metrics Every Founder Needs
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13:22Is your business ready to scale? Take the diagnostic here: https://quizfunl.com/the-scale-readiness-diagnostic/ Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylan-starr-a07698110/ ---------------------------------------------------------------------------------- I used to track the wrong sales metrics—and it nearly tanked my business. If y…
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Radical Clarity: Leading with Purpose and Accelerating Growth with Pete Steege, Founder of B2B Clarity
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31:40بقلم Cory Cotten-Potter
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Sales Training That Works: 3 Frameworks to Double Your Close Rate Without More Leads
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12:10Most sales training that works isn’t flashy. It’s not about scripts, superstar closers, or weekend workshops that fade by Monday. In this episode, I’m breaking down the frameworks behind sales training that works — the kind that actually scales, creates consistent performance, and turns average reps into confident closers. I’ve spent more than a de…
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The Secret to Outbound Success Nobody Talks About
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11:13Most founders think they have a sales problem. In reality, they have a B2B revenue problem. Their pipeline looks busy, their reps are making calls, and calendars are full—but revenue stays flat. Forecasts feel like wild guesses, and every month is either a lucky win or a painful miss. That isn’t a sales issue. That’s a sales system issue. In this e…
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Why 80% of B2B Companies Waste Money on Their Websites with Sahil Patel, CEO of Spiralyze
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38:54Digital presence can make or break B2B success. However, most companies are still flying blind when it comes to their websites. According to Sahil Patel, CEO of Spiralyze, a shocking 70-80% of B2B companies don’t A/B test their landing pages, instead relying on gut instinct and copying competitors. In this episode of The B2B Revenue Executive Exper…
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Why Outbound Sales Teams Fail Without Content | B2B Sales Playbook, Sales Strategies & Sales Systems
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9:49Outbound doesn’t fail because your reps don’t send enough messages. Outbound fails because buyers don’t trust you. In this episode of Sell for Scale, Dylan Starr reveals why outbound sales teams fail without content and how founders, SDRs, and sales leaders can fix it by building a modern sales playbook that integrates outbound prospecting with con…
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How a 22-Year-Old Built a $30K/Month GTM Agency — From Cold Emails to Scaling
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28:11In this episode, Harshbir, founder of Outreachify, shares how he scaled his agency from a college side hustle to $30K+/month. He reveals the mindset shifts, cold emailing strategies, and GTM frameworks that fueled his growth, along with lessons on scaling, personal branding, and client acquisition. This is a must-listen for anyone building or growi…
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Why 98% of SaaS Price Changes Succeed: Pace Pricing’s Counterintuitive Growth Strategy with Bill Wilson, Founder and CEO of Pace Pricing
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34:03While companies are fighting for market share and struggling with efficient growth, most of them overlook one of their most powerful levers: pricing strategy. While companies obsess over product features and marketing tactics, pricing often remains an afterthought. However, according to Bill Wilson, Founder and CEO of Pace Pricing, this approach co…
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How to Scale an Outbound Sales Team Without Burnout | Sales Leadership & B2B Strategies
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8:25Scaling an outbound sales team shouldn’t mean burning out your reps, flooding inboxes with cold messages, or watching your pipeline collapse. In this episode of Sell for Scale, Dylan Starr breaks down how to scale an outbound sales team without burnout — and how to build a repeatable motion that consistently generates qualified calls in 2025 and be…
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From Pro Athlete to Business Operator: Dylan Burke’s Playbook
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35:23In this conversation, Mayur Mistry interviews Dylan Burke, exploring his journey from professional football to the business world. Dylan shares insights on goal setting, overcoming self-doubt, the importance of environment, and developing sales skills. He emphasizes the need for grit and resilience in entrepreneurship, as well as the value of learn…
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Outbound Prospecting: The B2B Sales Playbook for Predictable Pipeline Growth
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9:23People keep saying outbound is dead. Cold email doesn’t work, LinkedIn DMs are a waste of time, and nobody answers the phone anymore. But here’s the truth: outbound prospecting isn’t dead — it’s just evolved. And in 2025, when you do it the right way, outbound prospecting is still one of the most predictable ways to generate pipeline in B2B sales. …
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The Disciplined Seller: Mastering B2B Sales Fundamentals
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43:45“Disciplined sellers grow revenue by consistent prep, better questions, and tight follow-through.” What does it take to succeed in modern B2B sales? In this episode of The B2B Revenue Executive Experience, John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM and bestselling author of How to Win at Social Selling, breaks down what it tru…
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The B2B Sales Strategies That Actually Work in 2025 (and the Ones to Avoid)
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10:27B2B sales strategies have changed more in the last 18 months than they did in the last decade. What worked in 2023 is already outdated in 2025. If your sales team is still relying on high-ticket one call closes, chasing cheap leads, or outsourcing hiring to recruiters, you’re not just behind—you’re bleeding pipeline opportunities. In this episode o…
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B2B Sales Strategies to Break Through Revenue Plateaus and Scale Predictably
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5:18Most B2B sales teams eventually hit a plateau—and when they do, the default reaction is to push harder: more calls, more offers, more outbound prospecting. But that grind only locks you deeper into the problem. In this episode of Sell for Scale, I’m breaking down the three invisible ceilings that stall revenue growth—and the exact B2B sales strateg…
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Closing Deals in B2B Sales: How to Ethically Boost Close Rates Without Discounts or Pressure
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23:21Closing deals in B2B sales is often seen as a numbers game, but what if you could double or even triple your close rate without chasing more leads, slashing prices, or resorting to manipulative tactics? In this episode of Sell for Scale, Dylan Starr reveals how founders and sales leaders can ethically increase their B2B close rates by fixing hidden…
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The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable
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36:37In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and …
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Double Your B2B Sales Velocity Without Chasing New Leads or Reps
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26:43Want to increase B2B sales without constantly hunting for new leads? In this episode of Sell for Scale, I’m breaking down exactly how you can double your B2B sales pipeline velocity — without hiring more sales reps or pumping more budget into ads. Most founders think scaling B2B sales means adding more leads to the funnel. But what if the real prob…
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The Right Way to Scale Your Sales System Without Overwhelming Your Team or Losing Clients
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25:38If you want to scale your business predictably without client churn, burnout, or chaos, your first priority must be building a strong sales system. In this episode of Sell for Scale, I reveal the truth behind fast B2B growth—and what happens when your operations can’t keep up. I break down the exact steps I took with Jason Capital to go from $0 to …
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The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified
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40:33In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions. What You'll Learn: How AI agents like Quali…
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Sales Team Management Without Micromanaging: How to Build a High-Performance B2B Sales Team
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22:11If you're building or scaling a sales team and want to avoid the costly mistake of hiring the wrong reps, this episode of Sell for Scale is a must-listen. I reveal the exact process I use to hire, filter, and manage high-performing reps—without micromanaging, burning out, or wasting time on the wrong candidates. Whether you're leading a two-person …
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Why 90% of B2B Offers Fail and the One System That Scales
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17:09Think your offer is clear, yet revenue flat-lines as soon as you hand it to a setter? In this episode I expose the silent scaling killer—a messy, untrainable offer—and walk you through my 5-Point Offer Stack Audit so you can tighten your niche, outcome, vehicle, proof, and price in one sitting. I helped Jason Capital turn a brand-new offer into $1.…
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B2B Sales Follow-Up Strategies That ACTUALLY Work
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10:22I’ve audited 500+ sales reps, and the #1 reason deals stall isn’t price or objections—it’s broken follow‑up. In this episode of Sell for Scale I walk you through the exact system I use to sell more, book calls, and scale B2B pipelines without spammy automation, canned call scripts, or desperate “Just circling back…” emails. What you’ll learn - How …
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7 Figure Sales Mastery: The Ultimate B2B Playbook To Break Through $1M & Beyond!
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6:48Stuck at the $100K per month ceiling? I can tell you with confidence: it's not a lead problem. It's a playbook problem. In this episode, I'm handing over the B2B sales playbook designed to break through that wall—one that doesn't require you to take all the calls or rely on unreliable "rockstar" closers. Discover my 3-part framework for turning you…
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Why Top Salespeople Stop Selling (And Start Solving Problems Instead)
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1:02:14In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural …
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The Ultimate Guide to B2B Outbound Prospecting
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12:58Are you trying to scale your revenue but struggling to build a real B2B sales pipeline? If you're tired of being dependent on referrals and want to build a predictable system for attracting qualified buyers without spending a fortune on ads, then this episode is for you. I've built sales teams that have generated eight figures in high-ticket B2B sa…
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The Secret Way to Find Top Sales Reps in 2025
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9:03Discover the secrets to successfully building a sales force! After scaling a done-for-you sales agency to over 50 reps without using recruiters, I've learned that most founders' methods of hiring sales people are broken. This video shares my proven strategy for attracting top talent and building a sales team that lasts.…
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Don't Hire a Sales Leader Until You Have This Framework
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8:03Don't assume your new Profit Partner / Sales Leader will figure it out. They're builders, and builders need a plan for business growth! I'm sharing my 30, 60, 90-day ramp-up plan to get them generating revenue and recruiting reps fast, driving predictable revenue.بقلم Dylan Starr
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The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods
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42:42In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling Associates. Together, they reveal how they transformed a 100-year-old engineering firm into a forecasting machine that hits quota to the dollar for si…
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Hire a sales leader who builds & scales your team: The "Profit Partner" Model.
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10:57Tired of hiring sales reps who disappear in 90 days or only ask for leads? As founders, we often look for closers, but what we truly need is a strategic partner who can build, lead, and scale our entire sales department alongside us. In this episode of Sell For Scale, I introduce you to the "Profit Partner" concept. This isn't just another sales re…
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AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode
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40:26In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI. What You’ll Learn: How to transform the traditional SDR role from basic qualification to high-value outbound sales…
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How to retain top sales reps and build a culture they never want to leave.
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14:33Hiring great sales reps isn’t the hard part—keeping them is. In this episode of Sell for Scale, I’m breaking down exactly why top closers leave—even when they’re getting paid—and what you can do to retain A-level talent long-term. You’ll learn: ✅ The 3 biggest reasons reps leave (and it’s not just about money) ✅ How to build a growth-oriented cultu…
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The New Way to Compensate Sales Reps (That Actually Works)
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12:04The old way of compensating sales reps is broken. Let’s fix it. In this episode of Sell for Scale, I break down the outdated compensation models that are burning cash, killing retention, and keeping founders stuck. Then I introduce you to a smarter, scalable solution: The Profit Partner Model. You’ll learn: ✅ Why most sales reps quit within 90 days…
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The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep
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34:09In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique. What You’ll Learn: How to…
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The Psychology Behind Why Buyers Don’t Trust You
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15:50If your sales strategy is built around the One Call Close... you're probably bleeding trust. In this episode of Sell for Scale, I break down why the one call close model is dead—and what’s replacing it in today’s trust-based economy. Here’s what I cover: ✅ Why one call closes are killing your conversion rates ✅ The simple shift to a two-call close …
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Turn PR Into Your Secret Weapon for Market Dominance with Karla Jo Helms
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27:27In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disruptors, to share her innovative approach to PR that combines crisis management principles with advanced media algorithms to help companies build and protect their market position. What You’ll Learn: Ho…
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Most Founders Get This Wrong When They Scale
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8:50In this episode of Sell for Scale, I’m sharing the real reason most founders struggle to grow—it's not a scaling problem, it's a broken sales process. Before you hire more reps or crank up your lead flow, you need to audit your system. I walk you through: ✅ The 3-step process I use to audit any sales system ✅ The biggest red flags that show you're …
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Original Research Is the New SEO Superpower with Becky Lawlor
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30:21In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for creating compelling thought leadership content that drives engagement and builds brand authority in B2B tech marketing. What You’ll Learn: How original re…
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How We Built a $100K Per Month Outbound Sales Team from Scratch
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19:13Building an outbound sales team that actually produces consistent revenue isn’t just about handing out a script and crossing your fingers. In this episode, I break down how we went from total chaos to a $100K/month outbound sales machine—starting from cold traffic and hiring reps with zero experience. You’ll learn: The 4-part framework we used to b…
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$0 to $1.4M in 4 Months – The High-Ticket Sales Playbook
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20:53In this episode, I break down exactly how we scaled a high-ticket offer from zero to $1.4 million in just four months—without a massive team or paid ads on day one. I share: How we built a clear qualification process that filtered out the wrong prospects The repeatable sales system that helped average reps close consistently Why collecting data bef…
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Stop Selling, Start Solving with Julie Thomas
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43:10In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform their approach to sales from uncomfortable necessity to confident value creation. What You’ll Learn: How to transition from technical expertise to effectiv…
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How to Successfully Lead a Billion-Dollar Acquisition with Alyse Daghelian
35:47
35:47
 
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35:47Want to master the art of leading successful tech acquisitions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Alyse Daghelian, CRO at Rocket Software, to explore how she guided a $2.2B acquisition integrating 750+ employees. What You’ll Learn: Why leading with empathy and culture is crucial when integr…
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The Power of Sales Framing: Beyond Scripts and Rebuttals
17:44
17:44
 
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17:44In this episode, I’m breaking down one of the biggest misconceptions I see in B2B high-ticket sales: the idea that scaling your sales team is all about talent, perfect scripts, or killer rebuttals. It’s not. What really moves the needle? Controlling the frame of the conversation. And that’s exactly what I dive into with the Inception Closing Framew…
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In this episode, I’m breaking down one of the biggest misconceptions I see in B2B high-ticket sales: the idea that scaling your sales team is all about talent, perfect scripts, or killer rebuttals. It’s not. What really moves the needle? Controlling the frame of the conversation. And that’s exactly what I dive into with the Inception Closing Framew…
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Episode 343: Why Most Businesses Stay Stuck at $1M and How to Break Through with Ernesto Mandowsky
30:25
30:25
 
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30:25What if you could transform your small business into an actual million-dollar machine? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Ernesto Mandowski, Founder of The Million Dollar Machine, to dive into why so many entrepreneurs get stuck at the $1M mark and how to break through. Ernesto is a multi-fa…
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THE #1 THING HOLDING YOU AND YOUR COMPANY BACK AND HOW TO FIX IT
28:31
28:31
 
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28:31https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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Episode 342: The Art of Relationship Generation with Moaaz Nagori
39:48
39:48
 
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39:48Traditional lead generation is no longer enough—B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue Executive Experience, host Cory sits down with Moaaz Nagori, Head of Marketing at ConvergeX Connections, to discuss the shift toward relationship-driven marketing. They explore the rise of B2B influencer…
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