RV222 - Attribution is the problem (not the solution) | Go To Market Live Episode 38

B2B Revenue Vitals

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy.

In this episode (GTM Live #38), Chris talks about:

• Why attribution models are more of the problem than the solution

• The limitations of traditional KPI systems in marketing and sales

• Breaking away from the inbound vs. outbound debate

• How a factory-like GTM structure can streamline pipeline creation

• The challenges of working with partners and the pitfalls of PLG models

• The critical role of RevOps in strategic GTM alignment

• Redefining SDR roles and the value of integrated data

• And more…

Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth.

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GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions.

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Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.