💼 Mastering the Business of Lash Artistry: Branding, Marketing, and Sales Essentials - 024

Full Time Lash Artist Podcast with Cosmina Esanu

Player FM - Internet Radio Done Right

تمت الإضافة منذ forty-one أسبوع

المحتوى المقدم من Cosmina Esanu. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Cosmina Esanu أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 5 أيام18:09

التشغيل لاحقا

قوائم

إعجاب

احب

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

منذ عام واحد 14:34

MP3•منزل الحلقة

Text Me To Book A Free Lash Strategy Call

In this episode of the Full Time Lash Artist Podcast, we dive deep into the foundational business strategies every lash artist needs to succeed. From understanding the three essential hats you’ll wear—marketing, sales, and service—to the critical role of branding in building long-term success, this episode is packed with actionable insights.

Learn the importance of:

Choosing between personal branding and business branding for your lash extensions business.
Utilizing platforms like Google My Business and social media to rank higher in local searches.
Creating a referral system and leveraging client testimonials for marketing.
Setting up your pricing strategy for sustainability and profitability.

Whether you’re just starting as a lash artist or looking to scale into training and franchising, this episode offers a clear roadmap to building a thriving lash business.

Listen now and elevate your lash career to the next level!

Connect with Cosmina on IG

30 حلقات

#Higher Education #Fashion and Beauty #Arts #Self-Improvement #Cosmina Esanu #Podcasting Education #Lash Artist #Lash Techs #Lash Trainer #Lash Pro #Lash Extensions #Lash Training

💼 Mastering the Business of Lash Artistry: Branding, Marketing, and Sales Essentials - 024

Full Time Lash Artist Podcast with Cosmina Esanu

published منذ عام واحد

MP3•منزل الحلقة

Text Me To Book A Free Lash Strategy Call

Learn the importance of:

Choosing between personal branding and business branding for your lash extensions business.
Utilizing platforms like Google My Business and social media to rank higher in local searches.
Creating a referral system and leveraging client testimonials for marketing.
Setting up your pricing strategy for sustainability and profitability.

Whether you’re just starting as a lash artist or looking to scale into training and franchising, this episode offers a clear roadmap to building a thriving lash business.

Listen now and elevate your lash career to the next level!

Connect with Cosmina on IG

30 حلقات

#Higher Education #Fashion and Beauty #Arts #Self-Improvement #Cosmina Esanu #Podcasting Education #Lash Artist #Lash Techs #Lash Trainer #Lash Pro #Lash Extensions #Lash Training

모든 에피소드

1
🎬 Mastering InShot: Pro-Level Video Editing Tips for Lash Artists - 030 11:14

منذ 7 أيام11:14

11:14

Text Me To Book A Free Lash Strategy Call Want to create stunning, professional-looking videos for your lash business without spending hours editing? In this episode of Full Time Lash Artist Podcast , we break down everything you need to know about using InShot to level up your content creation. Whether you’re a beginner or looking to refine your skills, this episode is packed with game-changing insights! Here’s what you’ll learn: ✅ How to use InShot effectively – Save time by creating reusable templates and drafts. 🎨 Branding your videos like a pro – Maintain consistency with colors, fonts, and layouts. ✂️ Essential editing tools – Learn how to split clips, extract audio, add music, and more. 📱 Why InShot is better than Canva for mobile editing – The pros and cons of each tool. 💡 The importance of knowing the process before outsourcing – Train your team with confidence. 📸 Creating eye-catching Instagram Reels – How to optimize your covers for a polished feed. ⚡ Efficiency tips for fast edits – Turn video editing from a chore into a quick, seamless task. A beautifully curated feed can set your lash brand apart! Don’t miss these insider secrets to making your content look professional and polished—without hiring an expert. Tune in now and start creating eye-catching videos with ease! 🚀 Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
✨ Mastering Instagram Branding & Content Creation for Lash Artists - 029 11:41

منذ 14 يومًا11:41

11:41

Text Me To Book A Free Lash Strategy Call In this episode of Full Time Lash Artist Podcast , we dive deep into the importance of a cohesive Instagram feed and how to optimize your content strategy as a lash artist. Whether you’re just starting or looking to refine your brand presence, this episode is packed with valuable insights. Key Takeaways: Why having a consistent Instagram aesthetic matters for lash artists The best apps for creating professional-looking reel covers and posts How to efficiently batch-create content and edit covers using InShot and Canva The difference between mobile-friendly design tools and desktop-based workflows Strategies to simplify content creation while maintaining high-quality visuals The impact of branding consistency on client perception and engagement How to prepare your Instagram feed for attracting new students and clients Tune in to discover actionable tips that will help you enhance your online presence and elevate your lash business! Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
📸 Instagram Growth Secrets for Lash Artists: The Power of the 9-Post Strategy - 028 11:54

منذ 21 يومًا11:54

11:54

Text Me To Book A Free Lash Strategy Call Want to attract more clients and establish a strong brand presence on Instagram? In this episode of the Full Time Lash Artist Podcast , we dive deep into the 9-Post Strategy and how it can make or break your Instagram profile. Your Instagram feed is your digital storefront, and the first nine posts play a crucial role in grabbing attention, building trust, and converting visitors into loyal followers and clients. We break down: The 9-Post Strategy – Why having at least nine posts makes a lasting first impression and keeps potential clients engaged. Optimizing Your Instagram Bio – How to craft a bio that clearly defines who you are, what you do, and why people should follow you. Profile Photo Tips – Why showing your face (instead of just a logo) can help build stronger connections with potential clients. Business vs. Personal Accounts – Should you start fresh with a business account or convert your personal profile? Content Aesthetics & Strategy – How to create a visually appealing Instagram feed that aligns with your brand. Reels vs. Feed Posts – Understanding the differences between feed posts and reels and how to leverage both for growth. Professional Photos: Do They Matter? – Whether high-quality, professional images are necessary for a successful Instagram presence. Consistency Over Perfection – Why staying consistent is more important than obsessing over aesthetics. If you’re looking to level up your Instagram game and grow your lash business, this episode is packed with actionable tips that will help you stand out in a competitive market. 🎧 Tune in now and take your Instagram strategy to the next level! 🚀 Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
🚀 Lash Business Marketing: Where to Focus & How to Get Clients - 027 7:48

منذ 28 يومًا7:48

7:48

Text Me To Book A Free Lash Strategy Call Growing a successful lash business isn’t just about perfecting your technique—it’s about getting found by the right clients . But with so many marketing platforms out there, where should you focus your time and energy? In this episode of Full Time Lash Artist Podcast , we break down the two key marketing strategies every lash artist needs to know: Search Marketing (Google & SEO): Learn how to rank higher in search results and get discovered by clients actively looking for lash services. Interruption Marketing (Social Media): Master Instagram, Facebook, and TikTok to capture attention and build a loyal audience. The “Know, Like, Trust” Factor: Why potential clients need to find you, like you, and trust you before booking an appointment. Paid Ads vs. Organic Growth: Understand when to invest in ads and how to get free traffic through smart marketing. The Best Platforms for Lash Artists: A breakdown of which platforms drive results—and which ones may be a waste of time. Whether you’re just starting or looking to scale your lash business, this episode is packed with actionable insights to help you attract more clients, grow your brand, and increase your revenue . Tune in now! Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
💡 Transform Your Lash Hustle: From Home Setups to Thriving Business - 026 13:11

منذ 5 weeks13:11

13:11

Text Me To Book A Free Lash Strategy Call In this episode of the Full Time Lash Artist Podcast , we explore what it takes to build a successful lash business from the ground up. If you’ve ever wondered how to take the leap from working at home to renting a professional space or how to confidently start charging for your services, this episode is for you. We cover essential tips and strategies to help you grow sustainably, including: Getting out of your comfort zone : Why taking calculated risks is key to scaling your business. Choosing the right rental options : How to find short-term, flexible rental spaces that won’t break the bank. Knowing when to start charging for your services : A step-by-step guide to transitioning from practice sets to paid clients. Effective pricing strategies : Learn how to price your services competitively while staying profitable. Marketing like a pro : How to use Instagram and Facebook ads to attract clients—even with zero followers. Mastering upsells and client retention : Tips to convert first-time customers into loyal, long-term clients. Avoiding common pitfalls : From setting clear aftercare expectations to managing client interactions professionally. We’ll also share real-world advice on budgeting for ads, creating impactful promotions, and handling initial challenges with confidence. This episode is packed with actionable insights to help you build a thriving lash empire. Tune in now to take your lash business to the next level! 🌟 Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
📈 From Living Room to Lash Empire: Building Your Dream Lash Business - 025 13:33

منذ 6 weeks13:33

13:33

Text Me To Book A Free Lash Strategy Call In this episode of the Full Time Lash Artist Podcast , we dive into the journey of transforming a lash business from a small start-up in your living room to a thriving empire. We discuss the pros and cons of home-based businesses, the critical moment to hire your first employee, and strategies for pricing and growth. Learn the secrets to identifying your ideal customer persona, crafting effective marketing strategies, and leveraging tools like Instagram, Google My Business, and Canva. Whether you’re just starting out or looking to scale, this episode is packed with actionable insights to help you build a sustainable and successful lash business. Tune in for tips on creating referral programs, designing an affordable website, and making the most of before-and-after photos for marketing. Don’t miss these expert hacks to take your lash career to the next level! Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
💼 Mastering the Business of Lash Artistry: Branding, Marketing, and Sales Essentials - 024 14:34

منذ 7 weeks14:34

14:34

Text Me To Book A Free Lash Strategy Call In this episode of the Full Time Lash Artist Podcast , we dive deep into the foundational business strategies every lash artist needs to succeed. From understanding the three essential hats you’ll wear—marketing, sales, and service—to the critical role of branding in building long-term success, this episode is packed with actionable insights. Learn the importance of: Choosing between personal branding and business branding for your lash extensions business. Utilizing platforms like Google My Business and social media to rank higher in local searches. Creating a referral system and leveraging client testimonials for marketing. Setting up your pricing strategy for sustainability and profitability. Whether you’re just starting as a lash artist or looking to scale into training and franchising, this episode offers a clear roadmap to building a thriving lash business. Listen now and elevate your lash career to the next level! Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
📲 From Zero to Booked: Building Your Lash Business with Smart Social Media Strategies - 023 7:40

منذ 8 weeks7:40

7:40

Text Me To Book A Free Lash Strategy Call In this episode of the Full Time Lash Artist Podcast , we dive into the powerful strategies behind building a successful lash business using social media and online platforms. Discover why selecting the right location tags can boost your visibility, how to optimize your Google My Business listing for free, and the importance of maintaining consistent usernames across platforms. Learn how to establish your brand presence, even if you’re just starting out, and why connecting personally with your audience can be a game-changer. Whether you’re a seasoned lash artist or new to the industry, this episode is packed with actionable tips to elevate your business. 🌟 Key Takeaways: •Why location tags matter (and how to use them strategically). •Step-by-step guide to setting up and optimizing Google My Business. •The power of personal branding and connecting with your audience. •How consistent social media handles can make or break your visibility. Get ready to take your lash business from zero to fully booked with these proven hacks! Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
✨ Maximizing Lash Client Revenue and Ad Success Tips - 022 8:23

منذ 9 weeks8:23

8:23

Text Me To Book A Free Lash Strategy Call Ready to take your lash business to the next level? In this episode of the Full Time Lash Artist podcast, we explore essential strategies for boosting revenue and turning leads into loyal clients. Key topics include: • Understanding client lifetime value: Learn how to calculate it and use it to inform your pricing and marketing decisions. • Social media ad success: Discover how to create effective campaigns on Instagram and Facebook, including targeting tips, ad budget planning, and crafting the perfect call-to-action. • Engaging content creation: Find out why before-and-after photos perform best and how to build a balanced Instagram feed for promotions. • Mastering the DMs: Understand why your direct message strategy is crucial for converting leads and closing deals. • Platform synergy: See why combining Google My Business, Instagram, and Facebook is essential for building your brand and boosting visibility. • Cost-effective ad budgeting: Learn how to start with a $10 daily ad spend and measure results to refine your approach. • Leveraging free tools: Turn your existing Facebook profile into a powerful business resource and optimize your page for professional appeal. We also debunk myths about online advertising, explaining why “ads don’t work” often comes down to messaging, not the campaign itself. Whether you’re new to the lash industry or looking to optimize your business, this episode is packed with actionable advice to help you grow your client base, increase retention, and maximize your marketing budget. Tune in now to start building a stronger, more successful lash business! Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
🎯 Master Your Lash Business: Google & Instagram Optimization Secrets - 021 6:36

منذ 10 weeks6:36

6:36

Text Me To Book A Free Lash Strategy Call In this episode of the Full Time Lash Artist Podcast , we dive deep into the must-know strategies for using Google My Business and Instagram to grow your lash business. Learn why Google should be your starting point for search optimization, how to leverage Instagram as a powerful business tool, and the importance of consistent posting across platforms. We’ll cover: •Optimizing your Instagram bio for SEO. •Using Google My Business to research competitors and keywords. •The value of consistent posting on Instagram, Google, and TikTok. •How to repurpose content like reels and video testimonials for multiple platforms. Whether you’re just starting your lash business or looking to take it to the next level, these actionable tips will help you attract more clients and build a lasting presence online. Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
🚀 Mastering Lash Business Visibility: Building Clientele - 020 8:26

منذ 11 weeks8:26

8:26

Text Me To Book A Free Lash Strategy Call In this episode of the Full-Time Lash Artist Podcast , we break down practical strategies to help lash artists grow their clientele and dominate their local market. From understanding search traffic versus interruption traffic to leveraging Google My Business (GMB), we explore how you can take simple steps to stand out online. Topics covered include: •🌐 The difference between search traffic (Google) and interruption traffic (social media). •🔑 How to optimize your Google My Business profile for maximum visibility. •📍 The importance of using localized keywords like “eyelash extensions near me” and “eyelash salon in Boston.” •🛠️ Tools like Keywords Everywhere to research high-value search terms. •💻 How to list your GMB details effectively, including address, hours, and photos. •💡 Why SEO-optimized descriptions and consistent reviews are crucial for ranking higher on Google. If you’re ready to attract more clients and grow your lash business, tune in now to learn how to harness the power of digital tools like GMB and keyword research! Stay tuned for expert tips and actionable insights that will help you build a thriving lash empire. Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
📍 Boost Your Lash Business with Google My Business and Social Media Integration - 019 6:31

منذ 12 weeks6:31

6:31

Text Me To Book A Free Lash Strategy Call In this episode of the Full-Time Lash Artist Podcast , we dive into essential strategies for optimizing your Google My Business (GMB) listing and integrating it with social media to grow your lash business. Learn how to use keywords effectively, why your GMB profile is pivotal for local SEO, and the importance of having separate accounts dedicated to lash services. We also discuss the latest updates, like linking social media accounts to your GMB profile and how platforms like TikTok and Instagram are now integrating with Google. Discover actionable tips to increase visibility, attract local clients, and ensure your lash business thrives in a competitive market. Whether you’re just starting or looking to refine your marketing strategy, this episode is packed with practical advice to help lash artists take their business to the next level. Don’t miss out on these insider secrets to dominate your local search rankings! Connect with Cosmina on IG Sign Up For A Free Lash Training…

1
📱 Instagram Marketing Hacks for Lash Artists: Building Trust, Engagement, and Booked Calendars - 018 8:31

منذ 13 weeks8:31

8:31

Text Me To Book A Free Lash Strategy Call In this episode of the Full Time Lash Artist Podcast , we explore the untapped potential of Instagram as the ultimate tool for building your lash extension business. Whether you’re just starting out or looking to scale, Instagram offers everything you need to grow your brand, build trust, and connect with your ideal clients. We’ll share actionable tips on how to use Instagram posts to showcase your expertise, reels to captivate your audience, and stories to reveal the person behind the business. Learn why Instagram highlights are perfect for featuring testimonials, product showcases, and your best work, and how to create a feed that builds credibility at a glance. Discover how authentic behind-the-scenes content can resonate with potential clients, turning casual viewers into loyal customers. We’ll also cover the power of Instagram Live for engaging Q&A sessions and why direct messages are a game-changer for securing bookings. Plus, we’ll dive into Instagram ads, showing you how to craft irresistible promotions, target the right audience in your local area, and ensure your campaigns bring a strong return on investment. By the end of this episode, you’ll know how to transform your Instagram profile into a client-generating powerhouse and stay ahead of the competition. Tune in for practical strategies, expert advice, and the inspiration you need to take your lash business to the next level!…

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🌟 Master the Art of Wispy Classic Lashes: Pro Tips for Stunning Results - 017 10:25

منذ 14 weeks10:25

10:25

Text Me To Book A Free Lash Strategy Call In this episode of the Full Time Lash Artist Podcast , we dive deep into the art of creating the wispy classic lash—a timeless and elegant style that enhances your client’s natural beauty. Cosmi breaks down the essential steps, from selecting the right thickness and curl to designing a lash map that delivers stunning, textured results. Watch the Episode video here Learn the importance of using spikes strategically to achieve that “up-and-down” lash line effect and how to balance your lash application for a natural yet striking appearance. Cosmi also shares tips on working with different lash types and thicknesses, ensuring your client’s natural lashes remain healthy and damage-free. By the end of this episode, you’ll have actionable insights to elevate your lash artistry and create a flawless, wispy lash set with ease.…

1
🔐 Unlock My Secrets - 3 Tips to Become a Successful Lash Trainer - 016 7:12

منذ 15 weeks7:12

7:12

Text Me To Book A Free Lash Strategy Call Are you ready to take the leap into becoming a sought-after lash trainer? In this episode of the Full Time Lash Artist Podcast , host Cosmina Esanu breaks down her top three secrets that helped her become a successful lash trainer—and they’re exactly what you need to start your own journey. 💡 What You’ll Learn in This Episode: 1️⃣ Master Your Craft – Discover why nailing the fundamentals (classic, volume, Russian volume) is essential for becoming a confident and skilled trainer. 2️⃣ Leverage Social Media – Learn how to optimize platforms like Instagram, TikTok, and YouTube to attract students and grow your business. Cosmina shares her personal strategies for gaining students and turning them into loyal clients! 3️⃣ Communicate Like a Pro – Find out how building strong mentor-student relationships (even after the class ends) can set you apart as a trainer. From battling imposter syndrome to starting small with beginner-friendly classes, Cosmina gives you actionable tips to overcome fears, grow your skills, and connect with future students. Plus, hear inspiring stories of students traveling miles just to learn from her expertise! If you’ve ever thought about turning your passion for lashes into a thriving business as a lash trainer, this episode is your roadmap to success. 🌟 Connect with Cosmina on IG Sign Up For A Free Lash Training…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

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Full Time Lash Artist Podcast with Cosmina Esanu « » 💼 Mastering the Business of Lash Artistry: Branding, Marketing, and Sales Essentials - 024

💼 Mastering the Business of Lash Artistry: Branding, Marketing, and Sales Essentials - 024

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Full Time Lash Artist Podcast with Cosmina Esanu « »
💼 Mastering the Business of Lash Artistry: Branding, Marketing, and Sales Essentials - 024